The field of digital marketing is ever changing and evolving, making it an exciting and rewarding career path with a broad range of in-demand career options. Whether you are technical-minded, or enjoy finding creative solutions to connect with an audience, if you continue to learn, grow and invest in your digital marketing skillset you will find a career path you love. The Digital Marketing Institute is the global certification standard in DM, having certified over 10,000 people across four continents, that’s why we are globally regarded as best institute for digital marketing courses. Within DM there are so many areas to specialise in, so let’s have a look at 5 different career paths you can take as a digital marketing professional.
As an SEO specialist, you will oversee a company’s overall SEO strategy from planning to implementation, with the main objective of improving the company’s ranking in search engines and eventually increase the number of leads to a website. Perfect for someone who is adaptable and able to think technically and strategically, this role is driving force behind a company’s online presence. It’s important for an SEO specialist to stay on top of the trends and know how to use them to drive traffic and increase sales. The main responsibilities of this role include keyword research, market analysis, technical website optimization, coordinating the creation and submission of website content, and building online community and back links.
Content is the considered the most valuable asset of any marketing strategy. Responsible for developing content tailored to a company’s objectives and target audience, content strategists create the processes for how and when content will reach customers. They ensure the content created resonates with existing customers, yet is also engaging enough to draw in new consumers.
Using analytic tools to find out which topics engage the audience and drive traffic to view the company’s digital media, content strategists have strong writing skills and a strong understanding of SEO. Day-to-day responsibilities often include creating and managing social media campaigns, monitoring engagement and analysing data, managing content marketing campaigns and building strategic partnerships.
As a PPC specialist or manager, your role will be to oversee pay-per-click campaigns. PPC is all about analysing data sets and using the information to your advantage, so if you enjoy working with data and stats then this is an exciting career option. The main responsibility for this role involves running advertising campaigns in Google Ads and on Bing, Facebook, and Instagram and using functions such as keyword research, ad creative, metrics tracking, optimizing conversions and cross-team collaboration. The job of a PPC specialist is constant, there is always a task to complete, a client to communicate with or search engine update to learn about that necessitates retooling campaigns.
If you love to learn, research and have excellent English and written communication skills, this is a brilliant position for you. The primary role of a blogger is to write, edit, and publish relevant and educational content to a website or blog with the aim of increasing traffic to the site. While researching and writing are the key responsibilities, you will also need to work in collaboration with the SEO team to implement keywords, keep up to date on social media trends that are relevant to the business and promote the brand through social media.
Social Media Manager
This role involves taking responsibility for a company’s social media strategy, including creating content and advertising. Social media managers help companies communicate with their customers across all social media platforms. Anyone who is comfortable with using the various social media platforms and can use analytics will enjoy this role. Understanding how to use social media to attract and engage new and existing customers and generate leads that convert to sales is vital. The main responsibilities for this role include overseeing content creation and social posts, promoting the company’s brand and image on social media, attracting and interacting with followers as well as measuring and analysing follower engagement.
What Qualifications Do You Need for a Career in Digital Marketing?
If you are qualified and enthusiastic for a career in digital marketing, there is a diverse range of exciting career options if you are willing to explore them. While DM is a booming industry where on the job experience can go a long way, upgrading your knowledge with formal training will put you ahead of your competitors when it comes to securing your dream role. There are many courses available from general DM courses to programs specialising in particular areas of interest. When looking for the best institute for a digital marketing course, choose a provider that is has a reputation for training successful graduates who are currently working in the digital marketing industry and includes the most relevant and latest technologies in their teachings.
IDM offers a broad range of courses to help people to up-skill, retrain and kick-start their digital marketing career. Our industry designed, validated and taught courses are built specifically with you in mind so whether you want to secure a promotion or get back into the workforce, we have a flexible learning option that is right for you. Get in touch with us online now for more information.