With many businesses finding traditional marketing methods difficult to track or less effective than they once were, they’re now turning to online digital marketing for the growth they need to survive and thrive. Digital Marketing itself is a broad term which covers any form of marketing products or services that involve electronic devices. IDM is the leading provider of digital marketing training courses and we have options to cover all aspects of online marketing including a diploma in social media marketing. If you are interested in a career in DM, you need to have an understanding of many different areas, including the five outlined below.
Google has placed a big emphasis on original and valuable content, rewarding websites with large amounts of traffic and higher search rankings if they contain useful and relevant content. Due to this, there is huge increase in the importance of having relevant blogs, podcasts, articles or a news feed within most websites. Once a visitor has been drawn in with educational and informative content, it’s important you have a method in place for converting these visitors into buyers. Content marketing aims at building relationships with potential customers, with the intention of building rapport and generating leads. Then, when a potential customer is ready to engage or purchase, they will approach you over your competitors because of the trust you have built through the content you’ve given them.
Social Media Marketing is the use of social media platforms and websites to promote a product or service. These days, you will struggle to find a business which doesn’t have a social media presence. While most companies have a presence, many of them have accounts with no real strategy for use.
Social media is a very valuable tool that costs nothing to use. It allows you to build an audience of potential customers, and send that audience back to your website where you can convert them to purchase. For most companies, their websites are the place for converting their potential clients into actual clients so they need a plan to push traffic from their social media platforms back to landing pages. There are many useful social media platforms and not all are relevant to every business. To be successful with social media marketing you have to fully understand the one social network you want to use for your marketing.
Pay Per Click (PPC)
PPC advertising is a method used by marketers to gain site visits through payment instead of organic traffic. A great way to be visible fast, PPC advertising describes marketing methods where the marketer pays for each click on a link to a website. Google AdWords is one of the most common methods for PPC advertising and can be very effective if done well. Google AdWords work on a bidding basis with the more in demand search phrases sometimes costing a considerable amount of money. Apart from search engines, almost all social networks offer the opportunity for Pay Per Click advertising. These ads then appear in the feed of the targeted social media users.
SEO (Search Engine Optimisation)
SEO is the process of optimizing content or websites so that they organically show up in search results in search engines like Google. Google decides which websites to show for a search term based on keywords mentioned on the website and links that refer to this website. SEO has a lot to do with using the right keywords or key phrases in the copy of a website. You need to be careful, however, you cannot simply fill up your website with key words and hope for the best. SEO is a broad discipline but learning the basics like correct use of key long tail key words and meta descriptions can make a big difference.
Email marketing is one of the strongest marketing channels. A non-intrusive way to reach out to people, an email is a great way to build and nurture a relationships and build trust, enabling you to eventually convert a percentage of your audience into customers. Email marketing is much more than buying an email list and bombarding them with promotional messages, the best results will always be achieved with a list of subscribers you have earned and nurtured. Your email list can easily turn into your best digital marketing asset and a great email campaign can really drive sales.
If you currently work in digital marketing or are looking to upskill to move into a digital marketing career, IDM offers a range of courses including a professional diploma in social media marketing and diploma in digital marketing. Our courses will teach you how all aspects of digital work together and how to use them effectively to increase traffic, leads and sales, even in a rapidly changing environment. Get in touch with us today to find out more.