A career in digital marketing is an exciting choice in which dedicated, skilled professionals are in high demand. An industry experiencing incredibly rapid growth, a career in DM is potentially one of the most rewarding career choices you can pursue in today’s modern world. At IDM, our globally recognised courses help people to up-skill, retrain and kick-start their digital marketing careers. Year after year, the number of businesses venturing into the online marketplace is rapidly increasing and these companies all need support of experienced DM professionals. Let’s take a look at a few ways you can start your career in the world of digital marketing.
Understand the Digital Marketing Basics
For beginners to digital marketing, the first obvious step is to understand what DM involves and the main components that make up the industry. Even if you are social media savvy, there’s a lot more to this diverse career than simple Facebook posts. Digital marketing is a broad term used to describe the process of marketing on the Internet. It includes many components that cover all areas of online promotion such as:
- Search Engine Marketing – covers search engine optimization (organic SEO) and paid search advertising
- Website Marketing – promoting a website on the internet
- Content Marketing – using different types of content in digital marketing campaigns
- Email Marketing – marketing products or services via email
- Social Media Marketing – marketing via Facebook, Instagram and other social media platforms
- Mobile Marketing – marketing on the various App Stores such as Google Play and Apple Store
- Video Marketing – marketing on YouTube and other video channels
To be successful in digital marketing, it is possible to specialise in one particular area however you should have the necessary skills to work with all of the above channels.
Become an Expert in Analytics
To measure the success of marketing campaigns, it is essential to understand analytics. This data shows how well or how poorly a campaign is performing (or performed) and helps you to strategize a way to make things better in future. When it comes to a digital marketing campaign, everything is measurable. You can see how many people viewed each campaign, how many people clicked on ads, how many conversions they generated and a whole heap of other useful metrics that cover every aspect of a campaign. Analysing campaign results enables you to measure the effectiveness of a campaign and make informed decisions based on real data.
Stay Ahead of the Game and Keep Learning
The world of DM is ever-changing. Google deploys hundreds of changes related to organic and paid search each year, Facebook algorithms are constantly changing and the digital marketing landscape in general is dynamic and continually evolving. If you are choosing DM as a career, you need to keep up with the latest trends and understand that continual learning will be part of your daily activities. It’s important to respect the fact that marketing best practices are always changing and what works one week may not work the next.
The best way to get your career going is by gaining experience. While you may have to do some unpaid jobs, such as help friends or community organizations with projects and take on all kinds of side jobs that will give you relevant experience, it is a worthwhile time investment that will reward you in the long run. You will be able to draw on all of the experience and skills you have acquired when you to start applying for long-term DM jobs. A diverse skillset and plenty of experience will catapult you ahead of the competition and really help your career to take off.
Get Trusted Certification
While it may seem like anyone can get into digital marketing without a university qualification, it’s important to remember that the candidates who are getting the best positions and the highest paying roles are those who have certification such as a diploma in digital marketing from a reputable digital marketing institution. If you are really serious about DM as a career, you should enrol in a course as soon as possible. Having a qualification from a trusted institution will make you stand out in a crowd of digital marketers and will help you secure the job you want.
Starting a career in digital marketing is a wise choice – there is high demand for DM professionals worldwide, the salary is good and it’s a diverse industry where you can shine whether you are analytical or more on the creative side. If you are starting out now, your aim should be to build your skills and learn as much as you can. A great place to start is by enrolling in a diploma in digital marketing at IDM USA today. Our flexible courses are taught by leading expert practitioners currently working in the digital marketing field – contact us online today to find out more.