All Posts By

Karthik Thota


Simple Tips to Help You Master SEO

By | News | No Comments

Statistics show that websites on the first page of Google receive almost 95% of clicks, so it’s essential that your business appears at the top of their search results. SEO (Search Engine Optimisation) is highly technical and there are many influencing factors so it’s difficult to know exactly what you need to do to stay ahead of your competitors. If you are just starting out your career in digital marketing or if you are wanting to secure a big promotion, mastering SEO is a must. IDM is the leading digital marketing institute in USA, the global certification standard in digital marketing education, we have certified over 10,000 people across four continents. So, what exactly is SEO and what’s the best way to become an expert in it?

What is SEO?

Search Engine Optimisation simply means the process of improving your website to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to attract prospective and existing customers to your business.

How Does SEO Work?

When a consumer searches for a product or service, Google uses over 200 signals to score their search results to provide the best answer. Therefore, SEO involves making sure a website is accessible, technically sound, uses key words that people regularly search for, and provides an excellent user experience, with high quality and relevant content that helps answers the user’s query. 

How Can I Improve SEO?

There are hundreds of things that can be done to help improve your ranking, some more technical than others. While many things take time to learn, there are a few basic things you can do which will give you better results:

Use the Right Keywords in the Right Places – While Google’s algorithms have evolved significantly, they still rely on keywords to ensure people can find you. You need to understand they keywords your target market commonly searches for and ensure they’re included in your posts. Including key words in your content, including your headlines and meta descriptions, helps Google understand what your page is about.

Ensure Content is Fresh and Relevant –To drive more traffic to your website and increase its popularity, you need to give visitors a reason to keep coming back. Your content needs to be high quality, recent, and relevant. If your information is outdated, irrelevant or hard to read consumers will bounce off the page and find another page they like better, consequently your website’s ranking will fall.

Optimize Your Images – Pictures and other images are great for your website, however, you need to make sure they are optimized properly if you want these images to improve your SEO ranking. This includes factors such as the file format and size. Huge images can slow your page loading time, which can really hurt your ranking. You can also use your images to sneak in keywords by naming them accordingly.

Want to Learn More About SEO?

Every day millions of people around the world turn to search engines to help them find what they are looking for, so understanding SEO needs to be a high priority for every digital marketing professional. There’s many things that can be done to improve your website ranking and keep your company at the top. While many are simple, many are quite complex – the best way to ensure you are an SEO expert is by taking a digital marketing course taught by industry leaders. At IDM, we have a range of digital marketing courses available which cover innovative SEO techniques to help you get ahead of your competitors. The best digital marketing institute in USA, we have flexible learning options taught by leading digital marketing experts. Get in touch with us today to find out more.

best institute for digital marketing course

5 Great Career Opportunities Within Digital Marketing

By | News | No Comments

The field of digital marketing is ever changing and evolving, making it an exciting and rewarding career path with a broad range of in-demand career options. Whether you are technical-minded, or enjoy finding creative solutions to connect with an audience, if you continue to learn, grow and invest in your digital marketing skillset you will find a career path you love. The Digital Marketing Institute is the global certification standard in DM, having certified over 10,000 people across four continents, that’s why we are globally regarded as best institute for digital marketing courses. Within DM there are so many areas to specialise in, so let’s have a look at 5 different career paths you can take as a digital marketing professional.

SEO Specialist

As an SEO specialist, you will oversee a company’s overall SEO strategy from planning to implementation, with the main objective of improving the company’s ranking in search engines and eventually increase the number of leads to a website. Perfect for someone who is adaptable and able to think technically and strategically, this role is driving force behind a company’s online presence. It’s important for an SEO specialist to stay on top of the trends and know how to use them to drive traffic and increase sales. The main responsibilities of this role include keyword research, market analysis, technical website optimization, coordinating the creation and submission of website content, and building online community and back links.

Content Strategist

Content is the considered the most valuable asset of any marketing strategy. Responsible for developing content tailored to a company’s objectives and target audience, content strategists create the processes for how and when content will reach customers. They ensure the content created resonates with existing customers, yet is also engaging enough to draw in new consumers.

Using analytic tools to find out which topics engage the audience and drive traffic to view the company’s digital media, content strategists have strong writing skills and a strong understanding of SEO. Day-to-day responsibilities often include creating and managing social media campaigns, monitoring engagement and analysing data, managing content marketing campaigns and building strategic partnerships.

PPC Specialist

As a PPC specialist or manager, your role will be to oversee pay-per-click campaigns. PPC is all about analysing data sets and using the information to your advantage, so if you enjoy working with data and stats then this is an exciting career option. The main responsibility for this role involves running advertising campaigns in Google Ads and on Bing, Facebook, and Instagram and using functions such as keyword research, ad creative, metrics tracking, optimizing conversions and cross-team collaboration. The job of a PPC specialist is constant, there is always a task to complete, a client to communicate with or search engine update to learn about that necessitates retooling campaigns. 


If you love to learn, research and have excellent English and written communication skills, this is a brilliant position for you. The primary role of a blogger is to write, edit, and publish relevant and educational content to a website or blog with the aim of increasing traffic to the site. While researching and writing are the key responsibilities, you will also need to work in collaboration with the SEO team to implement keywords, keep up to date on social media trends that are relevant to the business and promote the brand through social media.

Social Media Manager

This role involves taking responsibility for a company’s social media strategy, including creating content and advertising. Social media managers help companies communicate with their customers across all social media platforms. Anyone who is comfortable with using the various social media platforms and can use analytics will enjoy this role. Understanding how to use social media to attract and engage new and existing customers and generate leads that convert to sales is vital. The main responsibilities for this role include overseeing content creation and social posts, promoting the company’s brand and image on social media, attracting and interacting with followers as well as measuring and analysing follower engagement.

What Qualifications Do You Need for a Career in Digital Marketing?

If you are qualified and enthusiastic for a career in digital marketing, there is a diverse range of exciting career options if you are willing to explore them. While DM is a booming industry where on the job experience can go a long way, upgrading your knowledge with formal training will put you ahead of your competitors when it comes to securing your dream role. There are many courses available from general DM courses to programs specialising in particular areas of interest. When looking for the best institute for a digital marketing course, choose a provider that is has a reputation for training successful graduates who are currently working in the digital marketing industry and includes the most relevant and latest technologies in their teachings.

IDM offers a broad range of courses to help people to up-skill, retrain and kick-start their digital marketing career. Our industry designed, validated and taught courses are built specifically with you in mind so whether you want to secure a promotion or get back into the workforce, we have a flexible learning option that is right for you. Get in touch with us online now for more information.

Tips to Help You Become an SEO Expert

By | News | No Comments

SEO is the practice of creating content designed to increase the quantity and quality of traffic to a website via organic search results and it plays a vital role in helping companies build their businesses and attract new customers. Whether you are already working in digital marketing or if you are looking to switch careers, it’s a wise move to invest the time to become an expert in SEO. At IDM USA, we offer a diploma in search engine marketing course online to help you learn all the skills you need to kick-start or develop your career. If you want to smash SEO, here’s a few tips to help you get started.

Learn How Search Engines Work

It may seem simple, you type a word or phrase into a search engine and results instantly pop up for you to click on. There’s a whole lot more to the way search engines work and to master SEO you need to learn a bit about them. Google’s index contains trillions of web pages and when you type a query into the search bar, it pulls all matching pages. As there are often millions of relevant results, Google’s algorithm then ranks them based on hundreds of factors. Nobody knows what all of these factors are or how they’re weighted, but we do know some and these are the ones you need to learn about. Keep in mind, SEO only influences organic results, it doesn’t affect paid ads.

Master The Four Main Aspects of SEO

SEO can be thought of as a giant puzzle with many pieces. To be an SEO expert, you need to understand how the pieces fit together.

The four main pieces are:

  • Keyword research – this involves finding relevant words and phrases that people are typing into search engines like Google. You should target keywords that are likely to send organic traffic your way should you rank for them, are likely to attract potential customers and aren’t too competitive.
  • On-page SEO – this is the practice of optimizing web pages to help improve rankings and attract more organic traffic from search engines. Examples of this include: optimizing for search intent, writing enticing meta titles and descriptions and internally linking to pages that you want to rank.
  • Link building – this is the process of acquiring new backlinks from third-party websites. They help improve rankings and boost organic traffic, and can also send referral traffic to your site.
  • Technical SEO – this involves optimizing your website so that search engines can crawl and index your content efficiently, and visitors have a positive user experience. Improving page speed and removing broken links (both internal and external) are examples of this.

Take A Course and Get Certified

Earning a certification ensures that you have the proper skills and knowledge to succeed and gives you credibility when you network on professional sites. If you decide to take a course, do your research to discover which one will provide you with the necessary skills you need to advance in your SEO career. There are so many general digital marketing courses that touch on SEO but many don’t go too in-depth. There are specific courses such as a diploma in search engine marketing so if you are serious about SEO, a course like that is your best bet.

Continue to Learn

Even after you finish your course and achieve your certification, learning shouldn’t stop there. SEO moves fast and is continually changing and evolving. Google makes constant changes and updates to its algorithm and while many updates a relatively minor for users, it shows how fast best practices can change. That said, it’s not practical to keep up with every tiny change Google makes, so stay focused on the fundamentals. At the end of the day, remember that the algorithm is trying provide the best and most relevant content to users. Continue learning to expand your opportunities and stay on top of valuable new strategies, you can do this by:

  • Attending SEO conferences
  • Connect with SEO professionals on LinkedIn
  • Follow SEO experts on Twitter
  • Join Facebook groups
  • Read SEO blogs
  • Listen to podcasts

If you want to become a master of SEO, then get in touch with IDM USA today. With a wide range of digital marketing courses on offer including the diploma in search engine marketing and flexible study options so you can learn online, we have become the leaders in online education for the digital marketing sector. Contact us today for more information.

5 Great Digital Marketing Quotes to Inspire and Motivate

By | News | No Comments

In the world of digital marketing, inspiration is incredibly powerful. It can influence, motivate or help to create something that surpasses ordinary expectations. At IDM, we help people to up-skill, retrain and kick-start their digital marketing career. If you are looking for the best digital marketing course in California, we have a range of accredited courses taught by industry experts. We understand that even the best digital marketers need a little inspiration every now and then. Here are some astute words of wisdom from some of the biggest industry leaders that might help to motivate and inspire your digital marketing strategies into the future.

“The best marketing doesn’t feel like marketing.”

Tom Fishburne, Founder of Marketoonist.

In today’s digital marketing landscape, modern consumers are incredibly savvy. They know that marketing is everywhere, influencing all aspects of daily life from activities, purchases and choices. While much of it is obvious, the best marketing is invisible, meaning that the average person probably doesn’t even realize it when they see it. Branding and marketing that consumers can identify is essential for businesses to succeed, however it is also important to find ways where marketing is a natural conversation and not always an intrusion.

“Google only loves you when everyone else loves you first.”

Wendy Piersall, Author, Blogger and Artist

Google loves content and SEO, and as such, ranks your website content based on the actions of others. A business cannot expect to be at the top of search rankings with a nice website and a few keywords. The more consumers read, share and engage with your content will make sure Google rewards you with a higher ranking, ultimately placing your business above your competitors.

“Stop selling. Start helping.”

Zig Ziglar, Author and Motivational Speaker

When we focus on selling, we’re thinking about ourselves. We need to take a step back from our own needs, and focus on meeting the needs of our customers. Consumers are real people with real feelings, and when we focus on helping them, we blow the competition out of the water. A focus on helping our customers develops trust and builds deeper relationships and in turn, they’ll help you without you even trying.  They will want to buy from you because you listen and care about their needs, and you are right there when they are ready to buy. 

“Content Marketing is a commitment, not a campaign.”

Jon Buscall

Content marketing can easily provide a target audience information about products or services. Therefore, content marketing is an on-going process of providing relevant and valuable content that will help improve the lives of target customers. It is not a one-time campaign that will be abandoned, it’s an ongoing commitment. Products can be sold and bought, but when you start providing information, that’s when your customers start to remember you.

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”

Scott Cook

If a business is to succeed in the modern world of digital media, this is a lesson that must be absorbed by every marketer. Nowhere is the power of consumer opinion or word-of-mouth marketing more evident than social media. Social media gives customers a huge platform to share their experiences, both positive and negative, with brands they have used in the past, and other consumers listen to these opinions. Studies have shown that word-of-mouth marketing can generate on average twice the number of sales than paid advertising.

If you would like to start an exciting and rewarding career in digital marketing or if you want to stay ahead of the game with the latest innovative teachings and ideas, then get in touch with the team at IDM today and find out more about our digital marketing courses. Based in California, our courses are taught by leading marketing professionals with over 80% of our Postgraduate students now working in digital. With flexible online study options and an up-to-date global syllabus, there’s only one place to study digital marketing and that is IDM. Contact us today or apply online now.

5 Highly Important Areas of Digital Marketing

By | News | No Comments

With many businesses finding traditional marketing methods difficult to track or less effective than they once were, they’re now turning to online digital marketing for the growth they need to survive and thrive. Digital Marketing itself is a broad term which covers any form of marketing products or services that involve electronic devices. IDM is the leading provider of digital marketing training courses and we have options to cover all aspects of online marketing including a diploma in social media marketing. If you are interested in a career in DM, you need to have an understanding of many different areas, including the five outlined below.


Google has placed a big emphasis on original and valuable content, rewarding websites with large amounts of traffic and higher search rankings if they contain useful and relevant content. Due to this, there is huge increase in the importance of having relevant blogs, podcasts, articles or a news feed within most websites. Once a visitor has been drawn in with educational and informative content, it’s important you have a method in place for converting these visitors into buyers. Content marketing aims at building relationships with potential customers, with the intention of building rapport and generating leads. Then, when a potential customer is ready to engage or purchase, they will approach you over your competitors because of the trust you have built through the content you’ve given them.

Social Media

Social Media Marketing is the use of social media platforms and websites to promote a product or service. These days, you will struggle to find a business which doesn’t have a social media presence. While most companies have a presence, many of them have accounts with no real strategy for use.

Social media is a very valuable tool that costs nothing to use. It allows you to build an audience of potential customers, and send that audience back to your website where you can convert them to purchase. For most companies, their websites are the place for converting their potential clients into actual clients so they need a plan to push traffic from their social media platforms back to landing pages. There are many useful social media platforms and not all are relevant to every business. To be successful with social media marketing you have to fully understand the one social network you want to use for your marketing.

Pay Per Click (PPC)

PPC advertising is a method used by marketers to gain site visits through payment instead of organic traffic. A great way to be visible fast, PPC advertising describes marketing methods where the marketer pays for each click on a link to a website. Google AdWords is one of the most common methods for PPC advertising and can be very effective if done well. Google AdWords work on a bidding basis with the more in demand search phrases sometimes costing a considerable amount of money. Apart from search engines, almost all social networks offer the opportunity for Pay Per Click advertising. These ads then appear in the feed of the targeted social media users.

SEO (Search Engine Optimisation)

SEO is the process of optimizing content or websites so that they organically show up in search results in search engines like Google. Google decides which websites to show for a search term based on keywords mentioned on the website and links that refer to this website. SEO has a lot to do with using the right keywords or key phrases in the copy of a website. You need to be careful, however, you cannot simply fill up your website with key words and hope for the best. SEO is a broad discipline but learning the basics like correct use of key long tail key words and meta descriptions can make a big difference.

Email Marketing

Email marketing is one of the strongest marketing channels. A non-intrusive way to reach out to people, an email is a great way to build and nurture a relationships and build trust, enabling you to eventually convert a percentage of your audience into customers. Email marketing is much more than buying an email list and bombarding them with promotional messages, the best results will always be achieved with a list of subscribers you have earned and nurtured. Your email list can easily turn into your best digital marketing asset and a great email campaign can really drive sales.

If you currently work in digital marketing or are looking to upskill to move into a digital marketing career, IDM offers a range of courses including a professional diploma in social media marketing and diploma in digital marketing. Our courses will teach you how all aspects of digital work together and how to use them effectively to increase traffic, leads and sales, even in a rapidly changing environment. Get in touch with us today to find out more.

5 Things You Should Do to Kick Start Your Digital Marketing Career

By | News | No Comments

A career in digital marketing is an exciting choice in which dedicated, skilled professionals are in high demand. An industry experiencing incredibly rapid growth, a career in DM is potentially one of the most rewarding career choices you can pursue in today’s modern world. At IDM, our globally recognised courses help people to up-skill, retrain and kick-start their digital marketing careers. Year after year, the number of businesses venturing into the online marketplace is rapidly increasing and these companies all need support of experienced DM professionals. Let’s take a look at a few ways you can start your career in the world of digital marketing.

Understand the Digital Marketing Basics

For beginners to digital marketing, the first obvious step is to understand what DM involves and the main components that make up the industry. Even if you are social media savvy, there’s a lot more to this diverse career than simple Facebook posts. Digital marketing is a broad term used to describe the process of marketing on the Internet. It includes many components that cover all areas of online promotion such as:

  • Search Engine Marketing – covers search engine optimization (organic SEO) and paid search advertising
  • Website Marketing – promoting a website on the internet
  • Content Marketing – using different types of content in digital marketing campaigns
  • Email Marketing – marketing products or services via email
  • Social Media Marketing – marketing via Facebook, Instagram and other social media platforms
  • Mobile Marketing – marketing on the various App Stores such as Google Play and Apple Store
  • Video Marketing – marketing on YouTube and other video channels

To be successful in digital marketing, it is possible to specialise in one particular area however you should have the necessary skills to work with all of the above channels.

Become an Expert in Analytics

To measure the success of marketing campaigns, it is essential to understand analytics. This data shows how well or how poorly a campaign is performing (or performed) and helps you to strategize a way to make things better in future. When it comes to a digital marketing campaign, everything is measurable. You can see how many people viewed each campaign, how many people clicked on ads, how many conversions they generated and a whole heap of other useful metrics that cover every aspect of a campaign. Analysing campaign results enables you to measure the effectiveness of a campaign and make informed decisions based on real data.

Stay Ahead of the Game and Keep Learning

The world of DM is ever-changing. Google deploys hundreds of changes related to organic and paid search each year, Facebook algorithms are constantly changing and the digital marketing landscape in general is dynamic and continually evolving. If you are choosing DM as a career, you need to keep up with the latest trends and understand that continual learning will be part of your daily activities. It’s important to respect the fact that marketing best practices are always changing and what works one week may not work the next.

Get Experience

The best way to get your career going is by gaining experience. While you may have to do some unpaid jobs, such as help friends or community organizations with projects and take on all kinds of side jobs that will give you relevant experience, it is a worthwhile time investment that will reward you in the long run. You will be able to draw on all of the experience and skills you have acquired when you to start applying for long-term DM jobs. A diverse skillset and plenty of experience will catapult you ahead of the competition and really help your career to take off.

Get Trusted Certification

While it may seem like anyone can get into digital marketing without a university qualification, it’s important to remember that the candidates who are getting the best positions and the highest paying roles are those who have certification such as a diploma in digital marketing from a reputable digital marketing institution. If you are really serious about DM as a career, you should enrol in a course as soon as possible. Having a qualification from a trusted institution will make you stand out in a crowd of digital marketers and will help you secure the job you want.

Starting a career in digital marketing is a wise choice – there is high demand for DM professionals worldwide, the salary is good and it’s a diverse industry where you can shine whether you are analytical or more on the creative side. If you are starting out now, your aim should be to build your skills and learn as much as you can. A great place to start is by enrolling in a diploma in digital marketing at IDM USA today. Our flexible courses are taught by leading expert practitioners currently working in the digital marketing field – contact us online today to find out more.

How to Choose the Best Digital Marketing Training Course

By | News | No Comments

Whether you are starting a small business, considering a new career in digital marketing or wanting upskill yourself to ensure you stay relevant in today’s ever-changing digital world, you have probably started looking at a digital marketing course, and you might have noticed that you’ve got no shortage of options. At The Institute of Digital Marketing (IDM USA), we are specialist online and vocational training organisation aiming to benchmark, up-skill, and standardise the level of training and competence of digital marketing professionals in USA. We are highly regarded as the best institute for digital marketing courses with affordable and flexible learning options for everyone. If you are planning to take up a digital marketing course, here are a few tips to help you find the right course and institute for your needs.

Understand Your Requirements and Your Options

If you are looking at your options, you must be really interested in learning more about digital marketing. Ask yourself the below questions before proceeding:

  • Why do you need to study a digital marketing course?
  • What is your objective for pursuing this course?
  • What are your expectations out of the course?
  • Where do you want to use your digital marketing skills?
  • Do you want to become a professional in digital marketing or use the skills in starting up a new firm or use them for better digital understanding of your existing business or for something else?
  • What are the various learning options available?
  • How much time can you dedicate to learning?
  • What are your preferred areas in digital marketing?

It’s important to note that even if you are already social media savvy and have some knowledge about digital marketing platforms and tools, digital marketing is marketing, so you also need to learn basic marketing skills. Make sure that the emphasis of course you choose is on making you an effective and wholesome marketer by providing you complete knowledge of digital tools and practices in an effective way.

Ask for Recommendations

Ask friends and family if they have any recommendations for digital marketing related courses they have taken. Ask them what they liked, what they didn’t like, what they got out if it and if they thought it was beneficial. You can also ask specific questions about the curriculum to see if it would be suited to your requirements. If you don’t know anyone personally who has studied a similar course, then you may need to turn to Facebook groups for entrepreneurs, bloggers, and affiliate marketers to get their recommendations. If you happen to find one that you’re interested in taking, then thoroughly read through reviews and testimonials.

Do Thorough Background Research

As we have mentioned, there are many institutes are offering the same or similar sounding digital marketing training courses but you need to find the course and the institute that are actually a good fit for your requirements. Find out how reputable the institute is, find out how long they have been in business, how many people they have trained and the outcome for their alumni. Making the right choice when deciding on a digital marketing institute will help your career path not only with the skills and experience gained during the course but also in later in your career as a digital marketer – being alumni of the right institute will always help you in setting benchmarks in your working life and place you as a well-trained professional. Once you are done with this basic research, find out:

  • What certifications are offered as an outcome of the course?
  • How relevant they are to you and how much weightage they would add to your resume?
  • How well are they recognised by the industry?
  • What benefits you will get after completion of course in terms of certifications, job assistance, placement, practical training and internships?

You should also find out how well planned the fees structure is, the payment options provided, and whether there is financial assistance available.

Digital communication has become the most preferred form of communication in everyone’s life – from individuals to small businesses and large companies across almost every industry, everywhere. It is almost essential to learn or at least know a few things about digital marketing. Taking the time to ask yourself the above questions, doing your research and considering your options will help to provide a clear understanding of the best institute and digital marketing course for your individual requirements.

The Institute of Digital Marketing (IDM USA) is the only licensee of The Digital Marketing Institute providing classroom-based courses in USA. We offer a wide range of courses for all levels from beginner to advanced digital marketing skills. Our courses and certifications will help you in getting the desired job in digital marketing or the recognition that you are looking for. For more information submit an enquiry online today.