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Karthik Thota

The Do’s and Don’ts for Successful Digital Marketing

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There are approximately 3.5 billion Google searches each day, or 40,000 searches every second! It’s no surprise then, that to have a successful business in today’s digital age, it is absolutely essential to have a well-considered digital marketing strategy. One that puts your website in front of the right consumers, at the right time, and is powerful enough to convince them to choose you over your competitors. IDM is the best institute for digital marketing courses, with programs taught by industry leaders ensuring you learn the necessary tools and skills required to not only compete online, but win. If you want to understand digital marketing on a deeper level, here’s a few Do’s and Don’ts of DM to get you started.


Create High Quality Blogs On a Frequent Basis

Content is key to any good online strategy, and not just any content, you need fresh, relevant, useful, interesting and entertaining information to keep existing and potential customers engaged and wanting more. Promotional web copy is not enough, a company blog that is frequently updated with well-written and informative content is a great way to create brand awareness, it will position you as an industry leader and importantly, it will provide the opportunity to optimize your content with relevant keywords, which in turn boosts SEO, increases your rank in Google and increases web traffic. You may even be able to obtain backlinks from other reputable sites. Blogging is one of the most important aspects of digital marketing right now.


Optimize Your Site for Mobile

The user experience is just as important as the content featured on your website, after all, if your website is hard to navigate, slow to load, visually unappealing or confusing in design, your customers will quickly find another site which is much more user friendly, most likely that of one of your competitors. Today, more consumers are accessing websites via mobile devices and Google knows this, so any website that provides an inferior experience for mobile users in comparison to desktop users will likely face issues in Google rankings. Most consumers search and shop via Smart Phones and tablets, so focus on enhancing the mobile experience.


Master Search Engine Optimisation

The use of the right SEO tactics ensures your business consistently ranks high up in search results, and ranking high up means more traffic, more sales and more success. To increase your website visibility, it’s vital to understand and implement a wide variety of SEO strategies. From on-page and off-page methods to basic and technical tactics, SEO can be complex and as algorithms are ever-evolving, keeping on top of all the different facets of SEO is an absolute must.


Overdo It

Sometimes the old saying “less is more” can be relevant to digital marketing too. While advertising your business to the right people is essential, constantly saturating newsfeeds and inboxes with posts and emails is a sure-fire way to lose the interest of your audience. Too many emails and too many social media posts will feel like spam, and not only will you struggle to attract new customers, you will likely lose existing followers too. You need to strike the right balance.


Rely Solely on One Platform

Digital marketing involves many facets from SEO and SEM to social media, PPC and email marketing to name just a few. Trends change quickly too, and what’s hot one minute is often not the next so it’s a good idea to cover all your bases, and not put “all your eggs in one basket”. Diversification is king. Blogging and on-page SEO methods, as well as maintaining various social media platforms, using paid ads, and other techniques will work collectively to increase your chance of long-term success. Different techniques all reach different consumers, so a strong strategy utilises multiple channels all at the same time.


Stop Learning

The world of digital marketing is complex, fast-moving and ever-changing. You may have mastered one technique only to find it is quickly outdated. With industry specifics continually changing, staying up to date and learning about new trends, algorithms and practices is a big part of a career in digital marketing.

Whether you are a digital marketing professional or you’re looking to start a career in this exciting industry, IDM can help you achieve your goals. Highly regarded as the best institute for digital marketing courses, our industry designed, validated and taught courses are built specifically with you in mind – get in touch with us today to find out more or to start your enrolment.

Mobile Marketing – What it is and Why it is Important

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More and more consumers are spending larger amounts of time engaged with mobile devices than ever before, and this trend is only going to continue into the future. When done properly, mobile marketing provides mobile users with personalized, time- and location-specific information so that they can get what they need, when they need it. IDM is a specialist online and vocational training organisation aiming to standardise the level of training and competence of digital marketing professionals in the USA. Our diploma in digital marketing will strengthen your skillset and help you progress in your digital marketing career. Read on to learn more about the importance of mobile marketing now and in the future.

What is Mobile Marketing?

It’s a way to promote products or services through mobile devices such as smartphones, tablets and portable gaming controls. Mobile marketing aims to reach an audience of mobile users through methods such as mobile-optimized ads, push notifications and mobile applications.

Why You Need a Mobile Marketing Strategy

In the US, it is estimated that 77% of the population own a smartphone, and 40% of users’ internet time is spent on mobile devices. This means ignoring mobile marketing isn’t an option. A core component of a successful overall advertising campaign, if you’re not implementing some kind of mobile marketing into your digital strategy, you’re already trailing behind.

Popular Mobile Marketing Strategies Include:

App-based marketing -Mobile apps allow businesses to include ads in specific mobile application designs – Facebook is an excellent example. Facebook’s mobile ads integrate so seamlessly with the news feed that users often don’t realize they’re looking at ads.

In-game mobile marketing – Refers to mobile ads that appear when certain games are opened or in progress. In-game ads can appear as banner pop-ups, full-page image ads or even video ads that appear between loading screens.

QR codes – These are barcodes that are scanned using the camera of a smartphone. Customers are then redirected to specific webpage that the QR code is linked to where they can see more information regarding a particular brand or product.

Mobile banner ads – Very much the same as the banner ads on desktop devices, only that they are smaller to fit on the screens of mobile devices.

Mobile search ads – These are basic Google search ads built for mobile, often featuring extra add-on extensions like click-to-call or maps.

There are many types of mobile marketing that you can implement into your overall strategy, the kind that works best for your business will depend on your industry, target audience, and budget.

Handy Mobile Marketing Tips

  • Keep it simple – Mobile devices have small screens, so ads should not be cluttered and crowded. Be clear and concise or consumers will simply scroll past.
  • Optimize for local – 1 in 3 mobile searches have local intent so optimize for local mobile marketing to make sure you are aligning with users’ queries.
  • Experiment with different strategies – There’s a lot of room for experimentation, try a few different mobile marketing techniaues to see which gives you the best results.
  • Track your results – There’s no point in trying different techniques if you’re not tracking your results to see what works and what doesn’t.

If you want to learn more about mobile marketing, enrol in IDM’s professional diploma in digital marketing or diploma in social media marketing today. Our courses are taught be industry-leaders and we work with companies such as Google, Facebook and Twitter to define a syllabus that will develop and enhance your digital career. Enquire online now.

How to Become a Better Blogger

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Whether you run a small business, or a large-scale multinational company, blogging is integral to the online content marketing strategy of every business. Blogs not only drive traffic to your website, they are a simple way to boost SEO, position your brand as an industry leader and help to foster relationships with existing and potential customers. At IDM USA, we offer a range of digital marketing courses designed to help you up-skill or kick-start a career in the exciting world of digital marketing. While most people can write a blog, not everyone can write a successful one – so here’s a few ways you can become a better blog writer.

Commit to Writing Regular Blogs

One of the best ways to get better at something is to practice, practice, practice. The more you blog, the better you will get it so set aside time to write daily or weekly and try to write in the best place and at the time of day where you are most inspired and focused. Regular fresh content such as blogs are also an inexpensive way to increase SEO!

Brainstorm Ideas

Before you start writing, you need to think about your target audience and understand who you writing for and speaking to? Once you have a good understanding of this, think about the expertise and advice you can share with them? Keep a notebook with you at all times to note down any blog ideas you come up with and use your daily and real life experiences to generate ideas.

Craft an Eye-Catching Headline and an Enthralling Introduction

The right headline sets a clear destination for your audience, lures readers in, and leaves them eager for more. Once you have lured readers in, you need to keep their attention with a captivating introduction that leaves them wanting to read on to hear what you have to say.

Add Emotion

Infuse your writing with passion, energy, and enthusiasm and don’t be afraid to spark the senses. Be specific and describe things readers can see, feel, hear, smell or taste. If you’re bored by your blog topic, readers will be too, so keep it exciting and inspiring.

Take the Time to Edit

Once you have written your blog, step away for at least a day so you can come back and read it with fresh eyes. Editing your post is essential, you need to ensure your blog provides a smooth reading experience, and doesn’t lose the attention of the reader. Cull all unnecessary words, sentences and paragraphs and include only what is essential to convey your message.

Enrol in A Course

While writing comes naturally to some, the majority of us need a little extra guidance when it comes to sentence structure, grammar, punctuation and alliteration. Whether you choose to do a professional writing course or a general digital marketing course, any study you do will certainly help improve your blogging ability.

Blogging is a simple and affordable way to educate, inform, inspire and sell. If you want to increase your online exposure and establish your business as an expert in your industry, you must take advantage of blogging as a winning marketing strategy.

If you want to learn more about the importance of blogging or improve your current blogging skills, get in touch with the team at IDM USA today and enrol in a digital marketing course – our industry designed, validated and taught courses are built specifically with you in mind. Learn from the experts, learn up-to-date industry knowledge and gain internationally recognised accreditation. Enquire online now.

Why is it Important to Have a Diploma in Social Media Marketing?

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In today’s digital world, the demand for digital and social media marketing professionals will only increase in the coming years. While social media platforms can be used by almost anyone, it takes ongoing training and learning to obtain the knowledge and skills required to excel in a career as a digital marketing specialist. At IDM USA, we offer a comprehensive range of digital marketing courses taught by industry experts. Whether you are savvy with social media or new to the game, here’s a few reasons why you should study a diploma of social media marketing.

Reach 3 Billion Users Daily

The internet has 4.2 billion users, with around 3.03 billion of them active social media users all waiting for a brand, business or social media marketer to reach them. This means that no matter what your industry, a large chunk of your audience can be reached on social media.

Pinpoint and Target Your Specific Market

Social media platforms are filled with tools and features that allow you to use the demographic data they have collected to pinpoint and reach your exact target market by age, gender, location, interests, and much more.

Drive Traffic and Sales

Knowing the ins and outs of social media marketing allows you to drive loads more traffic to your website, gain more leads and boost sales. Social media is one of the most affordable and effective ways to drive new and existing users to your website.

Reduce Marketing Costs

Compared to traditional marketing and advertising methods, social media is incredibly cost-effective. In fact, much of it is absolutely free. A social media qualification arms you with the tools you need to build a loyal community of followers, measure everything, and optimise your results – with a very low cost outlay.

There’s Exponential Growth in Social Media Jobs

Along with web development and digital creative skills, social media is currently placed amongst the most in-demand job categories on leading recruitment sites. Around 90% of large companies and almost half of small and medium businesses either have or want a solid social media strategy, meaning there’s thousands of businesses that want or need to hire social media marketing managers, specialists and experts.

Secure Your Dream Job

A diploma in search marketing or social media marketing can set you apart from other applicants and give you the much-needed edge to secure the job you want. Along with experience, a qualification can show employers that you’re dedicated and passionate about your career and give you the power to negotiate a higher salary.

There are so many advantages to acquiring a diploma in social media marketing, these are just a few of them. If you want to be a step ahead of your competitors, improve your skill and knowledge and be equipped and prepared to handle any challenges in social media, study with IDM USA. Our range of training programs are designed to bridge the gap between traditional academia and industry demands by providing qualifications that demonstrate competency in the digital marketing skills so highly sought after in the workforce today. Flexible learning formats means you can easily fit your studies around your busy lifestyle. What are you waiting for? Enquire today about a diploma of social media marketing.

digital marketing

The Benefits of Blogging

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In the ever-evolving world of digital marketing, you might be wondering if blogging is worth the time and effort, considering all the other online marketing strategies available to you. The answer is a definite yes. Blogging is one of the easiest and most affordable tools that should be part of the scalable digital marketing strategy for every business, large or small. IDM USA is highly regarded as the best institute for digital marketing courses, providing thousands of graduates with qualifications in the digital marketing skills so highly sought after in the workforce today. If you want to drive traffic to your site and attract more customers, you need to be blogging. Read on to find out more about the many benefits of blogs.

What is a Blog?

By definition, a blog is an online journal or informational website displaying information in the reverse chronological order, with the latest posts appearing first, at the top. It is a platform where a writer or a group of writers share their views on an individual subject.

What Is the Purpose of a Blog?

Blogs can be for both personal or business use, but let’s focus on blogging for business, which has a very straightforward purpose – to increase visibility, connect you to the relevant audience and increasing website traffic.

Why You Need Frequent Blogs

There are so many important benefits of having a blog for your business, let’s have a look at just a few of them:

Boost SEO – Google and all of the other major search engines love providing updated, relevant and valuable content to searchers. Relatively straightforward and inexpensive, consistent blogging provides search engines with fresh content to index and creates opportunities to insert relevant keywords to increase your visibility on search engine results pages (SERPS). If other websites link to your posts, this helps to increase SEO even more as Google considers backlinks as a strong recommendation of the authority of your site.

Generate Leads – Blogging is an effective lead generation tool. Adding a great call to action to your content, such as asking readers to subscribe, enables you to convert your website traffic into high-quality leads. Not only will subscribers regularly see your blog posts, you will have their contact details which provides an excellent opportunity to promote your business services and products via email marketing.

Build Trust in Your Business and Increase Conversion RatesEspecially important for smaller businesses wanting to gain credibility and compete with larger competitors, blogging valuable and relevant information will build trust with your audience and establish your business as an industry leader which ultimately leads to higher conversion rates.

Add Value to The Overall Customer Experience – Now more than ever, consumers prefer to follow brands that provide information rather than brands that bombard them with continual sales-orientated posts. Blogging creates value for your customers, ultimately providing a better customer experience than your competitors. Blogs allow you to provide your customers something for free before they make a purchase. The hope is that this free information will not only lead to them making a purchase, it should increase their loyalty to your brand ensuring they become repeat customers.

Blogging really is an incredibly important marketing tool, however 43% of business owners say they don’t actively blog for their business. This means that these businesses are likely missing out on more customers and sales. With minimal effort and expense, blogs enable you to build credibility, boost SEO, increase website traffic, strengthen customer relationships and more…every small business should be blogging frequently!

Interested in Creating or Improving Your Business Blog or Looking for A Career in Blogging?

IDM USA is here to help. We offer a wide range of digital marketing courses which will equip you with the tools you need to succeed in your digital marketing career. You will learn how to create relevant, thoughtful, informative posts for your business blog to keep your audience engaged. There’s a reason we are considered the best institute for digital marketing courses – get in touch today to enrol with us.


Simple Tips to Help You Master SEO

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Statistics show that websites on the first page of Google receive almost 95% of clicks, so it’s essential that your business appears at the top of their search results. SEO (Search Engine Optimisation) is highly technical and there are many influencing factors so it’s difficult to know exactly what you need to do to stay ahead of your competitors. If you are just starting out your career in digital marketing or if you are wanting to secure a big promotion, mastering SEO is a must. IDM is the leading digital marketing institute in USA, the global certification standard in digital marketing education, we have certified over 10,000 people across four continents. So, what exactly is SEO and what’s the best way to become an expert in it?

What is SEO?

Search Engine Optimisation simply means the process of improving your website to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to attract prospective and existing customers to your business.

How Does SEO Work?

When a consumer searches for a product or service, Google uses over 200 signals to score their search results to provide the best answer. Therefore, SEO involves making sure a website is accessible, technically sound, uses key words that people regularly search for, and provides an excellent user experience, with high quality and relevant content that helps answers the user’s query. 

How Can I Improve SEO?

There are hundreds of things that can be done to help improve your ranking, some more technical than others. While many things take time to learn, there are a few basic things you can do which will give you better results:

Use the Right Keywords in the Right Places – While Google’s algorithms have evolved significantly, they still rely on keywords to ensure people can find you. You need to understand they keywords your target market commonly searches for and ensure they’re included in your posts. Including key words in your content, including your headlines and meta descriptions, helps Google understand what your page is about.

Ensure Content is Fresh and Relevant –To drive more traffic to your website and increase its popularity, you need to give visitors a reason to keep coming back. Your content needs to be high quality, recent, and relevant. If your information is outdated, irrelevant or hard to read consumers will bounce off the page and find another page they like better, consequently your website’s ranking will fall.

Optimize Your Images – Pictures and other images are great for your website, however, you need to make sure they are optimized properly if you want these images to improve your SEO ranking. This includes factors such as the file format and size. Huge images can slow your page loading time, which can really hurt your ranking. You can also use your images to sneak in keywords by naming them accordingly.

Want to Learn More About SEO?

Every day millions of people around the world turn to search engines to help them find what they are looking for, so understanding SEO needs to be a high priority for every digital marketing professional. There’s many things that can be done to improve your website ranking and keep your company at the top. While many are simple, many are quite complex – the best way to ensure you are an SEO expert is by taking a digital marketing course taught by industry leaders. At IDM, we have a range of digital marketing courses available which cover innovative SEO techniques to help you get ahead of your competitors. The best digital marketing institute in USA, we have flexible learning options taught by leading digital marketing experts. Get in touch with us today to find out more.

best institute for digital marketing course

5 Great Career Opportunities Within Digital Marketing

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The field of digital marketing is ever changing and evolving, making it an exciting and rewarding career path with a broad range of in-demand career options. Whether you are technical-minded, or enjoy finding creative solutions to connect with an audience, if you continue to learn, grow and invest in your digital marketing skillset you will find a career path you love. The Digital Marketing Institute is the global certification standard in DM, having certified over 10,000 people across four continents, that’s why we are globally regarded as best institute for digital marketing courses. Within DM there are so many areas to specialise in, so let’s have a look at 5 different career paths you can take as a digital marketing professional.

SEO Specialist

As an SEO specialist, you will oversee a company’s overall SEO strategy from planning to implementation, with the main objective of improving the company’s ranking in search engines and eventually increase the number of leads to a website. Perfect for someone who is adaptable and able to think technically and strategically, this role is driving force behind a company’s online presence. It’s important for an SEO specialist to stay on top of the trends and know how to use them to drive traffic and increase sales. The main responsibilities of this role include keyword research, market analysis, technical website optimization, coordinating the creation and submission of website content, and building online community and back links.

Content Strategist

Content is the considered the most valuable asset of any marketing strategy. Responsible for developing content tailored to a company’s objectives and target audience, content strategists create the processes for how and when content will reach customers. They ensure the content created resonates with existing customers, yet is also engaging enough to draw in new consumers.

Using analytic tools to find out which topics engage the audience and drive traffic to view the company’s digital media, content strategists have strong writing skills and a strong understanding of SEO. Day-to-day responsibilities often include creating and managing social media campaigns, monitoring engagement and analysing data, managing content marketing campaigns and building strategic partnerships.

PPC Specialist

As a PPC specialist or manager, your role will be to oversee pay-per-click campaigns. PPC is all about analysing data sets and using the information to your advantage, so if you enjoy working with data and stats then this is an exciting career option. The main responsibility for this role involves running advertising campaigns in Google Ads and on Bing, Facebook, and Instagram and using functions such as keyword research, ad creative, metrics tracking, optimizing conversions and cross-team collaboration. The job of a PPC specialist is constant, there is always a task to complete, a client to communicate with or search engine update to learn about that necessitates retooling campaigns. 


If you love to learn, research and have excellent English and written communication skills, this is a brilliant position for you. The primary role of a blogger is to write, edit, and publish relevant and educational content to a website or blog with the aim of increasing traffic to the site. While researching and writing are the key responsibilities, you will also need to work in collaboration with the SEO team to implement keywords, keep up to date on social media trends that are relevant to the business and promote the brand through social media.

Social Media Manager

This role involves taking responsibility for a company’s social media strategy, including creating content and advertising. Social media managers help companies communicate with their customers across all social media platforms. Anyone who is comfortable with using the various social media platforms and can use analytics will enjoy this role. Understanding how to use social media to attract and engage new and existing customers and generate leads that convert to sales is vital. The main responsibilities for this role include overseeing content creation and social posts, promoting the company’s brand and image on social media, attracting and interacting with followers as well as measuring and analysing follower engagement.

What Qualifications Do You Need for a Career in Digital Marketing?

If you are qualified and enthusiastic for a career in digital marketing, there is a diverse range of exciting career options if you are willing to explore them. While DM is a booming industry where on the job experience can go a long way, upgrading your knowledge with formal training will put you ahead of your competitors when it comes to securing your dream role. There are many courses available from general DM courses to programs specialising in particular areas of interest. When looking for the best institute for a digital marketing course, choose a provider that is has a reputation for training successful graduates who are currently working in the digital marketing industry and includes the most relevant and latest technologies in their teachings.

IDM offers a broad range of courses to help people to up-skill, retrain and kick-start their digital marketing career. Our industry designed, validated and taught courses are built specifically with you in mind so whether you want to secure a promotion or get back into the workforce, we have a flexible learning option that is right for you. Get in touch with us online now for more information.

Tips to Help You Become an SEO Expert

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SEO is the practice of creating content designed to increase the quantity and quality of traffic to a website via organic search results and it plays a vital role in helping companies build their businesses and attract new customers. Whether you are already working in digital marketing or if you are looking to switch careers, it’s a wise move to invest the time to become an expert in SEO. At IDM USA, we offer a diploma in search engine marketing course online to help you learn all the skills you need to kick-start or develop your career. If you want to smash SEO, here’s a few tips to help you get started.

Learn How Search Engines Work

It may seem simple, you type a word or phrase into a search engine and results instantly pop up for you to click on. There’s a whole lot more to the way search engines work and to master SEO you need to learn a bit about them. Google’s index contains trillions of web pages and when you type a query into the search bar, it pulls all matching pages. As there are often millions of relevant results, Google’s algorithm then ranks them based on hundreds of factors. Nobody knows what all of these factors are or how they’re weighted, but we do know some and these are the ones you need to learn about. Keep in mind, SEO only influences organic results, it doesn’t affect paid ads.

Master The Four Main Aspects of SEO

SEO can be thought of as a giant puzzle with many pieces. To be an SEO expert, you need to understand how the pieces fit together.

The four main pieces are:

  • Keyword research – this involves finding relevant words and phrases that people are typing into search engines like Google. You should target keywords that are likely to send organic traffic your way should you rank for them, are likely to attract potential customers and aren’t too competitive.
  • On-page SEO – this is the practice of optimizing web pages to help improve rankings and attract more organic traffic from search engines. Examples of this include: optimizing for search intent, writing enticing meta titles and descriptions and internally linking to pages that you want to rank.
  • Link building – this is the process of acquiring new backlinks from third-party websites. They help improve rankings and boost organic traffic, and can also send referral traffic to your site.
  • Technical SEO – this involves optimizing your website so that search engines can crawl and index your content efficiently, and visitors have a positive user experience. Improving page speed and removing broken links (both internal and external) are examples of this.

Take A Course and Get Certified

Earning a certification ensures that you have the proper skills and knowledge to succeed and gives you credibility when you network on professional sites. If you decide to take a course, do your research to discover which one will provide you with the necessary skills you need to advance in your SEO career. There are so many general digital marketing courses that touch on SEO but many don’t go too in-depth. There are specific courses such as a diploma in search engine marketing so if you are serious about SEO, a course like that is your best bet.

Continue to Learn

Even after you finish your course and achieve your certification, learning shouldn’t stop there. SEO moves fast and is continually changing and evolving. Google makes constant changes and updates to its algorithm and while many updates a relatively minor for users, it shows how fast best practices can change. That said, it’s not practical to keep up with every tiny change Google makes, so stay focused on the fundamentals. At the end of the day, remember that the algorithm is trying provide the best and most relevant content to users. Continue learning to expand your opportunities and stay on top of valuable new strategies, you can do this by:

  • Attending SEO conferences
  • Connect with SEO professionals on LinkedIn
  • Follow SEO experts on Twitter
  • Join Facebook groups
  • Read SEO blogs
  • Listen to podcasts

If you want to become a master of SEO, then get in touch with IDM USA today. With a wide range of digital marketing courses on offer including the diploma in search engine marketing and flexible study options so you can learn online, we have become the leaders in online education for the digital marketing sector. Contact us today for more information.

5 Great Digital Marketing Quotes to Inspire and Motivate

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In the world of digital marketing, inspiration is incredibly powerful. It can influence, motivate or help to create something that surpasses ordinary expectations. At IDM, we help people to up-skill, retrain and kick-start their digital marketing career. If you are looking for the best digital marketing course in California, we have a range of accredited courses taught by industry experts. We understand that even the best digital marketers need a little inspiration every now and then. Here are some astute words of wisdom from some of the biggest industry leaders that might help to motivate and inspire your digital marketing strategies into the future.

“The best marketing doesn’t feel like marketing.”

Tom Fishburne, Founder of Marketoonist.

In today’s digital marketing landscape, modern consumers are incredibly savvy. They know that marketing is everywhere, influencing all aspects of daily life from activities, purchases and choices. While much of it is obvious, the best marketing is invisible, meaning that the average person probably doesn’t even realize it when they see it. Branding and marketing that consumers can identify is essential for businesses to succeed, however it is also important to find ways where marketing is a natural conversation and not always an intrusion.

“Google only loves you when everyone else loves you first.”

Wendy Piersall, Author, Blogger and Artist

Google loves content and SEO, and as such, ranks your website content based on the actions of others. A business cannot expect to be at the top of search rankings with a nice website and a few keywords. The more consumers read, share and engage with your content will make sure Google rewards you with a higher ranking, ultimately placing your business above your competitors.

“Stop selling. Start helping.”

Zig Ziglar, Author and Motivational Speaker

When we focus on selling, we’re thinking about ourselves. We need to take a step back from our own needs, and focus on meeting the needs of our customers. Consumers are real people with real feelings, and when we focus on helping them, we blow the competition out of the water. A focus on helping our customers develops trust and builds deeper relationships and in turn, they’ll help you without you even trying.  They will want to buy from you because you listen and care about their needs, and you are right there when they are ready to buy. 

“Content Marketing is a commitment, not a campaign.”

Jon Buscall

Content marketing can easily provide a target audience information about products or services. Therefore, content marketing is an on-going process of providing relevant and valuable content that will help improve the lives of target customers. It is not a one-time campaign that will be abandoned, it’s an ongoing commitment. Products can be sold and bought, but when you start providing information, that’s when your customers start to remember you.

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”

Scott Cook

If a business is to succeed in the modern world of digital media, this is a lesson that must be absorbed by every marketer. Nowhere is the power of consumer opinion or word-of-mouth marketing more evident than social media. Social media gives customers a huge platform to share their experiences, both positive and negative, with brands they have used in the past, and other consumers listen to these opinions. Studies have shown that word-of-mouth marketing can generate on average twice the number of sales than paid advertising.

If you would like to start an exciting and rewarding career in digital marketing or if you want to stay ahead of the game with the latest innovative teachings and ideas, then get in touch with the team at IDM today and find out more about our digital marketing courses. Based in California, our courses are taught by leading marketing professionals with over 80% of our Postgraduate students now working in digital. With flexible online study options and an up-to-date global syllabus, there’s only one place to study digital marketing and that is IDM. Contact us today or apply online now.

5 Highly Important Areas of Digital Marketing

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With many businesses finding traditional marketing methods difficult to track or less effective than they once were, they’re now turning to online digital marketing for the growth they need to survive and thrive. Digital Marketing itself is a broad term which covers any form of marketing products or services that involve electronic devices. IDM is the leading provider of digital marketing training courses and we have options to cover all aspects of online marketing including a diploma in social media marketing. If you are interested in a career in DM, you need to have an understanding of many different areas, including the five outlined below.


Google has placed a big emphasis on original and valuable content, rewarding websites with large amounts of traffic and higher search rankings if they contain useful and relevant content. Due to this, there is huge increase in the importance of having relevant blogs, podcasts, articles or a news feed within most websites. Once a visitor has been drawn in with educational and informative content, it’s important you have a method in place for converting these visitors into buyers. Content marketing aims at building relationships with potential customers, with the intention of building rapport and generating leads. Then, when a potential customer is ready to engage or purchase, they will approach you over your competitors because of the trust you have built through the content you’ve given them.

Social Media

Social Media Marketing is the use of social media platforms and websites to promote a product or service. These days, you will struggle to find a business which doesn’t have a social media presence. While most companies have a presence, many of them have accounts with no real strategy for use.

Social media is a very valuable tool that costs nothing to use. It allows you to build an audience of potential customers, and send that audience back to your website where you can convert them to purchase. For most companies, their websites are the place for converting their potential clients into actual clients so they need a plan to push traffic from their social media platforms back to landing pages. There are many useful social media platforms and not all are relevant to every business. To be successful with social media marketing you have to fully understand the one social network you want to use for your marketing.

Pay Per Click (PPC)

PPC advertising is a method used by marketers to gain site visits through payment instead of organic traffic. A great way to be visible fast, PPC advertising describes marketing methods where the marketer pays for each click on a link to a website. Google AdWords is one of the most common methods for PPC advertising and can be very effective if done well. Google AdWords work on a bidding basis with the more in demand search phrases sometimes costing a considerable amount of money. Apart from search engines, almost all social networks offer the opportunity for Pay Per Click advertising. These ads then appear in the feed of the targeted social media users.

SEO (Search Engine Optimisation)

SEO is the process of optimizing content or websites so that they organically show up in search results in search engines like Google. Google decides which websites to show for a search term based on keywords mentioned on the website and links that refer to this website. SEO has a lot to do with using the right keywords or key phrases in the copy of a website. You need to be careful, however, you cannot simply fill up your website with key words and hope for the best. SEO is a broad discipline but learning the basics like correct use of key long tail key words and meta descriptions can make a big difference.

Email Marketing

Email marketing is one of the strongest marketing channels. A non-intrusive way to reach out to people, an email is a great way to build and nurture a relationships and build trust, enabling you to eventually convert a percentage of your audience into customers. Email marketing is much more than buying an email list and bombarding them with promotional messages, the best results will always be achieved with a list of subscribers you have earned and nurtured. Your email list can easily turn into your best digital marketing asset and a great email campaign can really drive sales.

If you currently work in digital marketing or are looking to upskill to move into a digital marketing career, IDM offers a range of courses including a professional diploma in social media marketing and diploma in digital marketing. Our courses will teach you how all aspects of digital work together and how to use them effectively to increase traffic, leads and sales, even in a rapidly changing environment. Get in touch with us today to find out more.