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Digital Marketing Institute gives you global recognition

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DMI Global Partner Awards

IDM USA is a part of the Digital Marketing Institutes global partner network.

We like all DMI partners offer the best digital marketing courses.

The Institute of Digital Marketing works with the Digital Marketing Institute to give you the best global education. It is the best because we have local experts tailoring all, ensuring locals get the best global wisdom with local examples.

Want to learn = call or email us.

LSM is another of DMI’s global partners.

Note that IDM is now offering online digital marketing courses. These online digital marketing courses will avail all of our local digital marketing experts = seo, sem, ppc, mobile, social, analytics… all available to you even if you study the DMI courses online; but we still note that person to person will always give you more…


London School of Marketing receives multiple nominations for the CIM Marketing Excellence Awards 2015cimawards_fb

London School of Marketing (LSM), a leading institution offering accredited marketing and business qualifications in the heart of London, is pleased to be nominated for this year’s CIM Marketing Excellence Award across three categories; digital transformation, marketing performance measurement, and innovation.

Hosted by the Chartered Institute of Marketing (CIM), the CIM Marketing Excellence Awards have been developed to recognise the positive values that effective marketing has on an organisation. According to their website, they received a record number of entries this year and rated the quality of submissions as ‘outstanding.’

“We are pleased to have been recognised for initiatives and are quite excited to receive nominations in digital transformation, marketing performance measurement and innovation,” said Gimhani Gunasinghe, Head of Marketing with LSM. “As marketing leaders who help our students to further their education and enhance their careers in this sector, it is important to us that we also practice what we preach. These nominations are proof of that.”

With respect to digital transformation, LSM has been recognised as achieving operational excellence through cloud technologies. In the category of marketing performance measurement, CIM has acknowledged LSM’s practice of using advanced analytics to transform their marketing and content strategy. Lastly, in the category of innovation, LSM has demonstrated the way it has removed boundaries to education through its industry-leading Local Access Points (LAPs).

LSM is honoured to be among UK’s leading brands to be nominated for a CIM Marketing Excellence Award, including Legal & General, Barclay’s and NHS.  The awards ceremony will be held on 27 April 2015 at the Grosvenor House Hotel, Park Lane in London.



Institute of Digital Marketing courses

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What differentiates a DMI diploma from other digital marketing courses

Not that long ago, digital marketing was seen as an experimental field, or a side activity to traditional marketing tasks. Now, its place at the centre of every marketing campaign is recognised beyond dispute. While its importance is well understood, the practice of digital marketing is still constantly evolving, so to stay ahead marketers often find that they benefit from professional training.

There is a wide range of courses available to those keen to promote their skills in digital marketing, from short certificates right up to degrees. Which course to take will depend on the marketer’s experience, what they want to achieve and the resources they have to dedicate to their studies. For busy professionals, a diploma can strike the right balance, as this blog will show.

Gain a qualification

If you are keen to improve your skills without committing to a bachelor’s degree, a certificate or diploma can be relatively quick and affordable options. Certificate programmes are generally the shortest, and are aimed at developing a particular skill instead of providing a broad overview of the industry. They are therefore a good choice for those who already have substantial work experience and are keen to focus on a highly specific area.

By contrast, diploma programmes take longer and go into more depth. While giving you a specialisation, your study is also framed by a wider industry context – but without needing to sign up for a whole bachelor’s degree. Diploma courses are particularly useful for those looking to change career, or progress quickly from an early stage.

Industry validated syllabus

The Syllabus Advisory Council, with member representatives from leading digital brands including Facebook, Twitter and Google, validates the DMI Diploma. The council’s aim is to develop and maintain internationally recognised standards of education in digital marketing. Colin Gibson, who completed his professional diploma in 2013, has this to say of the course:

“I would recommend the Professional Diploma in Digital Marketing to anyone looking to get his or her feet in the world of digital. The knowledge you learn along the course can help you increase conversions, up engagement on social, and understand Google. From a personal point of view this course has added an extra element to my CV, and it’s been very noticeable my applications since completing this course have been much more successful!”

Regularly updated curriculum

In a field developing as rapidly as digital marketing, staying up to date is crucial. Before choosing a course in digital marketing, it is absolutely necessary that you make sure that it reviews its curriculum frequently.

The DMI Diploma course is designed exclusively by digital marketing professionals to focus on current trends and best practices in digital marketing. On the course, you will also learn to develop your own innovative strategies, and leverage them to gain competitive advantage in your business and career. By establishing a sound base in the knowledge, skills and competencies required in digital marketing, marketers are empowered to drive future developments in the industry themselves.

Practical information

Since the DMI Diploma is updated regularly by digital marketing professionals, the skills and knowledge it teaches are rooted in the practical concerns of contemporary professional practice. Head of Text Republic Louis Grenier says this of his diploma course:

“I found the course excellent for two main reasons. The first one is that every course is held by a professional who knows exactly what he/she is talking about. They almost all own their own business and are specialised in a specific digital marketing channel. The second reason is the practicality of the course. The content is more “how-to” than a boring lecture.”

Available online

Offering the greatest degree of flexibility for busy professionals, the diploma can be studied online. Using this mode, all the course materials can be accessed over the internet, including video lectures, downloadable slides, supporting case studies and learning resources. Online study can be an affordable and time saving option, as marketing manager Alejandro Montenegro discovered:

“When I decided to join the course, I didn’t know what to expect. It was my first online course and I wasn’t sure if I was going to be successful on a course of this calibre from a distance. However, soon after I started, I felt on-board and on my way to learning all there is to know about digital marketing. Overall, the online course is pretty well organised and the slides and videos from the classes are easily accessible at all times through the class network making it very flexible to study whilst working.”

Internationally recognised qualification

DMI offers its courses in over 50 countries around the world. The Professional Diploma in Digital Marketing is approved and credit rated by the Scottish Qualifications Authority at Level 8 on the Scottish Credit and Qualifications Framework (SCQF), and is comparable to Level 5 on the European Qualifications Framework. Not only does this mean that you can be assured of the quality of education you will receive: through your learning, you will also gain a qualification that will open doors wherever you go.


With the explosion in digital marketing has come an almost equal proliferation of digital marketing courses. With strong industry links, a constantly updated curriculum, practical approach and flexible study options, the DMI Diploma occupies a class of its own.

Ready to kickstart your own diploma in Digital Marketing? Offering reliability, flexibilty and recognition, there’s no better alternative than a Diploma from the Dgital Marketing Institute.

The Digital Marketing Institute expands

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Digital Marketing Institute to partner with IBAT College

Partnership will deliver classroom-based digital marketing courses

Marketting Institute: “Our domestic and international growth has surpassed all expectations”

IBAT College Dublin has become the first Irish partner of the Digital Marketing Institute.

DMI says the partnership will allow it to further expand its international certification reach which has recorded 135 per cent revenue growth in the last year.

“Our domestic and international growth has surpassed all expectations,” said Anthony Quigley, DMI co-founder and director.

“To best service the Irish market we are replicating what we do in the other 70 countries in which we operate, by appointing a licence partner to deliver local classroom training and focusing our resources on the quality of our product and certification.”

IBAT will deliver classroom-based digital marketing courses from the DMI from September.


Online Digital Marketing Short Courses

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Each individual component of our Professional Diploma in Digital Marketing can also be studied as a single module. These short courses are ideal for those looking for an overview of one particular area of Digital Marketing rather than the entire Professional Diploma program.

If you want to study digital marketing short courses online – click here.

Individual Modules are available to study online. Topics include:

  • Digital Display Advertising
  • Email Marketing
  • Analytics
  • Introduction to Digital Marketing
  • Mobile Marketing
  • Search Engine Marketing – PPC
  • Strategy & Planning
  • Search Engine Optimisation
  • Social Media Marketing
  • Introduction to Mobile Marketing
  • Mobile Advertising
  • Mobile Games Marketing
  • Mobile Messaging
  • Mobile Sites
  • Mobile Apps
  • Mobile Video
  • Mobile Commerce
  • Cross-Channel
  • Mobile Strategy & Planning
  • SEO – Workshop
  • Introduction to Search Marketing
  • SEO – Setup
  • SEO – Content
  • PPC Advertising – Search
  • PPC Advertising -Display Networks
  • PPC Advertising – Video
  • Analytics Applied
  • Analytics Setup
  • Search Strategy and Planning
  • Introduction to Social Media Marketing
  • Twitter

IDM Australia, the Institute of Digital Marketing works with DMI, the Digital Marketing Institute to give you the best global digital marketing education, online, in Australia = tailored to your needs.

If you want Corporate Training just ask us; we have all the local experts globally approved to in their particular field of expertise.

Digital Marketing Syllabus Updates

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We continually improve the Digital Marketing Institute syllabus.

Our local IDM USA experts ensure your DMI Professional Diploma in Digital Marketing has local cases, examples so you have the best digital education, globally.

Our trainers are running through and tailoring all prior to our next intake;

Scholarships are available = click here for more details.

Any questions?

PLEASE note that all our experts are accredited by the Global Authority AND we tailor ALL materials to suit our locals / your city; be you in Melbourne, Adelaide, Sydney or Hobart; we also have chat and discussions.

So even if you are doing an online course we are available to help, guide, advise.

USA schedule here

2016 Intake: Professional Diploma in Digital Marketing

Upcoming schedule will be updated here.

ALSO note that we will do two bootcamps in 2016.

Call us now to reserve your attendance: 1300 860 436.

Please note that we do offer tailored Corporate Digital Training, these are best undertaken as an intensive course: this option has been very popular = globally:


  • Student Handbooks for each of the ten modules
  • Practical Exercises for each of the ten modules

Additional information is provided on: 

  • Information on training for lecturers
  • Details of examinations

Accessing the Course Materials: 

The course materials are divided into 10 modules; WANT TO KNOW MORE??? call or email…