5 Highly Important Areas of Digital Marketing

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With many businesses finding traditional marketing methods difficult to track or less effective than they once were, they’re now turning to online digital marketing for the growth they need to survive and thrive. Digital Marketing itself is a broad term which covers any form of marketing products or services that involve electronic devices. IDM is the leading provider of digital marketing training courses and we have options to cover all aspects of online marketing including a diploma in social media marketing. If you are interested in a career in DM, you need to have an understanding of many different areas, including the five outlined below.


Google has placed a big emphasis on original and valuable content, rewarding websites with large amounts of traffic and higher search rankings if they contain useful and relevant content. Due to this, there is huge increase in the importance of having relevant blogs, podcasts, articles or a news feed within most websites. Once a visitor has been drawn in with educational and informative content, it’s important you have a method in place for converting these visitors into buyers. Content marketing aims at building relationships with potential customers, with the intention of building rapport and generating leads. Then, when a potential customer is ready to engage or purchase, they will approach you over your competitors because of the trust you have built through the content you’ve given them.

Social Media

Social Media Marketing is the use of social media platforms and websites to promote a product or service. These days, you will struggle to find a business which doesn’t have a social media presence. While most companies have a presence, many of them have accounts with no real strategy for use.

Social media is a very valuable tool that costs nothing to use. It allows you to build an audience of potential customers, and send that audience back to your website where you can convert them to purchase. For most companies, their websites are the place for converting their potential clients into actual clients so they need a plan to push traffic from their social media platforms back to landing pages. There are many useful social media platforms and not all are relevant to every business. To be successful with social media marketing you have to fully understand the one social network you want to use for your marketing.

Pay Per Click (PPC)

PPC advertising is a method used by marketers to gain site visits through payment instead of organic traffic. A great way to be visible fast, PPC advertising describes marketing methods where the marketer pays for each click on a link to a website. Google AdWords is one of the most common methods for PPC advertising and can be very effective if done well. Google AdWords work on a bidding basis with the more in demand search phrases sometimes costing a considerable amount of money. Apart from search engines, almost all social networks offer the opportunity for Pay Per Click advertising. These ads then appear in the feed of the targeted social media users.

SEO (Search Engine Optimisation)

SEO is the process of optimizing content or websites so that they organically show up in search results in search engines like Google. Google decides which websites to show for a search term based on keywords mentioned on the website and links that refer to this website. SEO has a lot to do with using the right keywords or key phrases in the copy of a website. You need to be careful, however, you cannot simply fill up your website with key words and hope for the best. SEO is a broad discipline but learning the basics like correct use of key long tail key words and meta descriptions can make a big difference.

Email Marketing

Email marketing is one of the strongest marketing channels. A non-intrusive way to reach out to people, an email is a great way to build and nurture a relationships and build trust, enabling you to eventually convert a percentage of your audience into customers. Email marketing is much more than buying an email list and bombarding them with promotional messages, the best results will always be achieved with a list of subscribers you have earned and nurtured. Your email list can easily turn into your best digital marketing asset and a great email campaign can really drive sales.

If you currently work in digital marketing or are looking to upskill to move into a digital marketing career, IDM offers a range of courses including a professional diploma in social media marketing and diploma in digital marketing. Our courses will teach you how all aspects of digital work together and how to use them effectively to increase traffic, leads and sales, even in a rapidly changing environment. Get in touch with us today to find out more.

5 Things You Should Do to Kick Start Your Digital Marketing Career

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A career in digital marketing is an exciting choice in which dedicated, skilled professionals are in high demand. An industry experiencing incredibly rapid growth, a career in DM is potentially one of the most rewarding career choices you can pursue in today’s modern world. At IDM, our globally recognised courses help people to up-skill, retrain and kick-start their digital marketing careers. Year after year, the number of businesses venturing into the online marketplace is rapidly increasing and these companies all need support of experienced DM professionals. Let’s take a look at a few ways you can start your career in the world of digital marketing.

Understand the Digital Marketing Basics

For beginners to digital marketing, the first obvious step is to understand what DM involves and the main components that make up the industry. Even if you are social media savvy, there’s a lot more to this diverse career than simple Facebook posts. Digital marketing is a broad term used to describe the process of marketing on the Internet. It includes many components that cover all areas of online promotion such as:

  • Search Engine Marketing – covers search engine optimization (organic SEO) and paid search advertising
  • Website Marketing – promoting a website on the internet
  • Content Marketing – using different types of content in digital marketing campaigns
  • Email Marketing – marketing products or services via email
  • Social Media Marketing – marketing via Facebook, Instagram and other social media platforms
  • Mobile Marketing – marketing on the various App Stores such as Google Play and Apple Store
  • Video Marketing – marketing on YouTube and other video channels

To be successful in digital marketing, it is possible to specialise in one particular area however you should have the necessary skills to work with all of the above channels.

Become an Expert in Analytics

To measure the success of marketing campaigns, it is essential to understand analytics. This data shows how well or how poorly a campaign is performing (or performed) and helps you to strategize a way to make things better in future. When it comes to a digital marketing campaign, everything is measurable. You can see how many people viewed each campaign, how many people clicked on ads, how many conversions they generated and a whole heap of other useful metrics that cover every aspect of a campaign. Analysing campaign results enables you to measure the effectiveness of a campaign and make informed decisions based on real data.

Stay Ahead of the Game and Keep Learning

The world of DM is ever-changing. Google deploys hundreds of changes related to organic and paid search each year, Facebook algorithms are constantly changing and the digital marketing landscape in general is dynamic and continually evolving. If you are choosing DM as a career, you need to keep up with the latest trends and understand that continual learning will be part of your daily activities. It’s important to respect the fact that marketing best practices are always changing and what works one week may not work the next.

Get Experience

The best way to get your career going is by gaining experience. While you may have to do some unpaid jobs, such as help friends or community organizations with projects and take on all kinds of side jobs that will give you relevant experience, it is a worthwhile time investment that will reward you in the long run. You will be able to draw on all of the experience and skills you have acquired when you to start applying for long-term DM jobs. A diverse skillset and plenty of experience will catapult you ahead of the competition and really help your career to take off.

Get Trusted Certification

While it may seem like anyone can get into digital marketing without a university qualification, it’s important to remember that the candidates who are getting the best positions and the highest paying roles are those who have certification such as a diploma in digital marketing from a reputable digital marketing institution. If you are really serious about DM as a career, you should enrol in a course as soon as possible. Having a qualification from a trusted institution will make you stand out in a crowd of digital marketers and will help you secure the job you want.

Starting a career in digital marketing is a wise choice – there is high demand for DM professionals worldwide, the salary is good and it’s a diverse industry where you can shine whether you are analytical or more on the creative side. If you are starting out now, your aim should be to build your skills and learn as much as you can. A great place to start is by enrolling in a diploma in digital marketing at IDM USA today. Our flexible courses are taught by leading expert practitioners currently working in the digital marketing field – contact us online today to find out more.

How to Choose the Best Digital Marketing Training Course

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Whether you are starting a small business, considering a new career in digital marketing or wanting upskill yourself to ensure you stay relevant in today’s ever-changing digital world, you have probably started looking at a digital marketing course, and you might have noticed that you’ve got no shortage of options. At The Institute of Digital Marketing (IDM USA), we are specialist online and vocational training organisation aiming to benchmark, up-skill, and standardise the level of training and competence of digital marketing professionals in USA. We are highly regarded as the best institute for digital marketing courses with affordable and flexible learning options for everyone. If you are planning to take up a digital marketing course, here are a few tips to help you find the right course and institute for your needs.

Understand Your Requirements and Your Options

If you are looking at your options, you must be really interested in learning more about digital marketing. Ask yourself the below questions before proceeding:

  • Why do you need to study a digital marketing course?
  • What is your objective for pursuing this course?
  • What are your expectations out of the course?
  • Where do you want to use your digital marketing skills?
  • Do you want to become a professional in digital marketing or use the skills in starting up a new firm or use them for better digital understanding of your existing business or for something else?
  • What are the various learning options available?
  • How much time can you dedicate to learning?
  • What are your preferred areas in digital marketing?

It’s important to note that even if you are already social media savvy and have some knowledge about digital marketing platforms and tools, digital marketing is marketing, so you also need to learn basic marketing skills. Make sure that the emphasis of course you choose is on making you an effective and wholesome marketer by providing you complete knowledge of digital tools and practices in an effective way.

Ask for Recommendations

Ask friends and family if they have any recommendations for digital marketing related courses they have taken. Ask them what they liked, what they didn’t like, what they got out if it and if they thought it was beneficial. You can also ask specific questions about the curriculum to see if it would be suited to your requirements. If you don’t know anyone personally who has studied a similar course, then you may need to turn to Facebook groups for entrepreneurs, bloggers, and affiliate marketers to get their recommendations. If you happen to find one that you’re interested in taking, then thoroughly read through reviews and testimonials.

Do Thorough Background Research

As we have mentioned, there are many institutes are offering the same or similar sounding digital marketing training courses but you need to find the course and the institute that are actually a good fit for your requirements. Find out how reputable the institute is, find out how long they have been in business, how many people they have trained and the outcome for their alumni. Making the right choice when deciding on a digital marketing institute will help your career path not only with the skills and experience gained during the course but also in later in your career as a digital marketer – being alumni of the right institute will always help you in setting benchmarks in your working life and place you as a well-trained professional. Once you are done with this basic research, find out:

  • What certifications are offered as an outcome of the course?
  • How relevant they are to you and how much weightage they would add to your resume?
  • How well are they recognised by the industry?
  • What benefits you will get after completion of course in terms of certifications, job assistance, placement, practical training and internships?

You should also find out how well planned the fees structure is, the payment options provided, and whether there is financial assistance available.

Digital communication has become the most preferred form of communication in everyone’s life – from individuals to small businesses and large companies across almost every industry, everywhere. It is almost essential to learn or at least know a few things about digital marketing. Taking the time to ask yourself the above questions, doing your research and considering your options will help to provide a clear understanding of the best institute and digital marketing course for your individual requirements.

The Institute of Digital Marketing (IDM USA) is the only licensee of The Digital Marketing Institute providing classroom-based courses in USA. We offer a wide range of courses for all levels from beginner to advanced digital marketing skills. Our courses and certifications will help you in getting the desired job in digital marketing or the recognition that you are looking for. For more information submit an enquiry online today.

Digital Marketing Institute gives you global recognition

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DMI Global Partner Awards

IDM USA is a part of the Digital Marketing Institutes global partner network.

We like all DMI partners offer the best digital marketing courses.

The Institute of Digital Marketing works with the Digital Marketing Institute to give you the best global education. It is the best because we have local experts tailoring all, ensuring locals get the best global wisdom with local examples.

Want to learn = call or email us.

LSM is another of DMI’s global partners.

Note that IDM is now offering online digital marketing courses. These online digital marketing courses will avail all of our local digital marketing experts = seo, sem, ppc, mobile, social, analytics… all available to you even if you study the DMI courses online; but we still note that person to person will always give you more…


London School of Marketing receives multiple nominations for the CIM Marketing Excellence Awards 2015cimawards_fb

London School of Marketing (LSM), a leading institution offering accredited marketing and business qualifications in the heart of London, is pleased to be nominated for this year’s CIM Marketing Excellence Award across three categories; digital transformation, marketing performance measurement, and innovation.

Hosted by the Chartered Institute of Marketing (CIM), the CIM Marketing Excellence Awards have been developed to recognise the positive values that effective marketing has on an organisation. According to their website, they received a record number of entries this year and rated the quality of submissions as ‘outstanding.’

“We are pleased to have been recognised for initiatives and are quite excited to receive nominations in digital transformation, marketing performance measurement and innovation,” said Gimhani Gunasinghe, Head of Marketing with LSM. “As marketing leaders who help our students to further their education and enhance their careers in this sector, it is important to us that we also practice what we preach. These nominations are proof of that.”

With respect to digital transformation, LSM has been recognised as achieving operational excellence through cloud technologies. In the category of marketing performance measurement, CIM has acknowledged LSM’s practice of using advanced analytics to transform their marketing and content strategy. Lastly, in the category of innovation, LSM has demonstrated the way it has removed boundaries to education through its industry-leading Local Access Points (LAPs).

LSM is honoured to be among UK’s leading brands to be nominated for a CIM Marketing Excellence Award, including Legal & General, Barclay’s and NHS.  The awards ceremony will be held on 27 April 2015 at the Grosvenor House Hotel, Park Lane in London.



Institute of Digital Marketing courses

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What differentiates a DMI diploma from other digital marketing courses

Not that long ago, digital marketing was seen as an experimental field, or a side activity to traditional marketing tasks. Now, its place at the centre of every marketing campaign is recognised beyond dispute. While its importance is well understood, the practice of digital marketing is still constantly evolving, so to stay ahead marketers often find that they benefit from professional training.

There is a wide range of courses available to those keen to promote their skills in digital marketing, from short certificates right up to degrees. Which course to take will depend on the marketer’s experience, what they want to achieve and the resources they have to dedicate to their studies. For busy professionals, a diploma can strike the right balance, as this blog will show.

Gain a qualification

If you are keen to improve your skills without committing to a bachelor’s degree, a certificate or diploma can be relatively quick and affordable options. Certificate programmes are generally the shortest, and are aimed at developing a particular skill instead of providing a broad overview of the industry. They are therefore a good choice for those who already have substantial work experience and are keen to focus on a highly specific area.

By contrast, diploma programmes take longer and go into more depth. While giving you a specialisation, your study is also framed by a wider industry context – but without needing to sign up for a whole bachelor’s degree. Diploma courses are particularly useful for those looking to change career, or progress quickly from an early stage.

Industry validated syllabus

The Syllabus Advisory Council, with member representatives from leading digital brands including Facebook, Twitter and Google, validates the DMI Diploma. The council’s aim is to develop and maintain internationally recognised standards of education in digital marketing. Colin Gibson, who completed his professional diploma in 2013, has this to say of the course:

“I would recommend the Professional Diploma in Digital Marketing to anyone looking to get his or her feet in the world of digital. The knowledge you learn along the course can help you increase conversions, up engagement on social, and understand Google. From a personal point of view this course has added an extra element to my CV, and it’s been very noticeable my applications since completing this course have been much more successful!”

Regularly updated curriculum

In a field developing as rapidly as digital marketing, staying up to date is crucial. Before choosing a course in digital marketing, it is absolutely necessary that you make sure that it reviews its curriculum frequently.

The DMI Diploma course is designed exclusively by digital marketing professionals to focus on current trends and best practices in digital marketing. On the course, you will also learn to develop your own innovative strategies, and leverage them to gain competitive advantage in your business and career. By establishing a sound base in the knowledge, skills and competencies required in digital marketing, marketers are empowered to drive future developments in the industry themselves.

Practical information

Since the DMI Diploma is updated regularly by digital marketing professionals, the skills and knowledge it teaches are rooted in the practical concerns of contemporary professional practice. Head of Text Republic Louis Grenier says this of his diploma course:

“I found the course excellent for two main reasons. The first one is that every course is held by a professional who knows exactly what he/she is talking about. They almost all own their own business and are specialised in a specific digital marketing channel. The second reason is the practicality of the course. The content is more “how-to” than a boring lecture.”

Available online

Offering the greatest degree of flexibility for busy professionals, the diploma can be studied online. Using this mode, all the course materials can be accessed over the internet, including video lectures, downloadable slides, supporting case studies and learning resources. Online study can be an affordable and time saving option, as marketing manager Alejandro Montenegro discovered:

“When I decided to join the course, I didn’t know what to expect. It was my first online course and I wasn’t sure if I was going to be successful on a course of this calibre from a distance. However, soon after I started, I felt on-board and on my way to learning all there is to know about digital marketing. Overall, the online course is pretty well organised and the slides and videos from the classes are easily accessible at all times through the class network making it very flexible to study whilst working.”

Internationally recognised qualification

DMI offers its courses in over 50 countries around the world. The Professional Diploma in Digital Marketing is approved and credit rated by the Scottish Qualifications Authority at Level 8 on the Scottish Credit and Qualifications Framework (SCQF), and is comparable to Level 5 on the European Qualifications Framework. Not only does this mean that you can be assured of the quality of education you will receive: through your learning, you will also gain a qualification that will open doors wherever you go.


With the explosion in digital marketing has come an almost equal proliferation of digital marketing courses. With strong industry links, a constantly updated curriculum, practical approach and flexible study options, the DMI Diploma occupies a class of its own.

Ready to kickstart your own diploma in Digital Marketing? Offering reliability, flexibilty and recognition, there’s no better alternative than a Diploma from the Dgital Marketing Institute.

The Digital Marketing Institute expands

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Digital Marketing Institute to partner with IBAT College

Partnership will deliver classroom-based digital marketing courses

Marketting Institute: “Our domestic and international growth has surpassed all expectations”

IBAT College Dublin has become the first Irish partner of the Digital Marketing Institute.

DMI says the partnership will allow it to further expand its international certification reach which has recorded 135 per cent revenue growth in the last year.

“Our domestic and international growth has surpassed all expectations,” said Anthony Quigley, DMI co-founder and director.

“To best service the Irish market we are replicating what we do in the other 70 countries in which we operate, by appointing a licence partner to deliver local classroom training and focusing our resources on the quality of our product and certification.”

IBAT will deliver classroom-based digital marketing courses from the DMI from September.


Online Digital Marketing Short Courses

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Each individual component of our Professional Diploma in Digital Marketing can also be studied as a single module. These short courses are ideal for those looking for an overview of one particular area of Digital Marketing rather than the entire Professional Diploma program.

If you want to study digital marketing short courses online – click here.

Individual Modules are available to study online. Topics include:

  • Digital Display Advertising
  • Email Marketing
  • Analytics
  • Introduction to Digital Marketing
  • Mobile Marketing
  • Search Engine Marketing – PPC
  • Strategy & Planning
  • Search Engine Optimisation
  • Social Media Marketing
  • Introduction to Mobile Marketing
  • Mobile Advertising
  • Mobile Games Marketing
  • Mobile Messaging
  • Mobile Sites
  • Mobile Apps
  • Mobile Video
  • Mobile Commerce
  • Cross-Channel
  • Mobile Strategy & Planning
  • SEO – Workshop
  • Introduction to Search Marketing
  • SEO – Setup
  • SEO – Content
  • PPC Advertising – Search
  • PPC Advertising -Display Networks
  • PPC Advertising – Video
  • Analytics Applied
  • Analytics Setup
  • Search Strategy and Planning
  • Introduction to Social Media Marketing
  • Twitter

IDM Australia, the Institute of Digital Marketing works with DMI, the Digital Marketing Institute to give you the best global digital marketing education, online, in Australia = tailored to your needs.

If you want Corporate Training just ask us; we have all the local experts globally approved to in their particular field of expertise.

Digital Marketing Syllabus Updates

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We continually improve the Digital Marketing Institute syllabus.

Our local IDM USA experts ensure your DMI Professional Diploma in Digital Marketing has local cases, examples so you have the best digital education, globally.

Our trainers are running through and tailoring all prior to our next intake;

Scholarships are available = click here for more details.

Any questions?

PLEASE note that all our experts are accredited by the Global Authority AND we tailor ALL materials to suit our locals / your city; be you in Melbourne, Adelaide, Sydney or Hobart; we also have chat and discussions.

So even if you are doing an online course we are available to help, guide, advise.

USA schedule here

2016 Intake: Professional Diploma in Digital Marketing

Upcoming schedule will be updated here.

ALSO note that we will do two bootcamps in 2016.

Call us now to reserve your attendance: 1300 860 436.

Please note that we do offer tailored Corporate Digital Training, these are best undertaken as an intensive course: this option has been very popular = globally:


  • Student Handbooks for each of the ten modules
  • Practical Exercises for each of the ten modules

Additional information is provided on: 

  • Information on training for lecturers
  • Details of examinations

Accessing the Course Materials: 

The course materials are divided into 10 modules; WANT TO KNOW MORE??? call or email…