The Search Marketing Diploma arms you with all the skills you need to become a search marketing specialist.

Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC, display & remarketing techniques. This specialised professional diploma course is delivered by some of the industry’s leading search marketing experts.

Detailed and structured modules teach you the fundamental elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise. The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.


Search marketing remains one of the most influential digital disciplines with over 90% of web users relying on search engines to find what they are looking for.

The Professional Diploma in Search Marketing gives you all the skills you need to excel as a search marketing specialist.

The Digital Marketing Institute ethos is to take digital knowledge direct from industry leaders, they design and teach our formalised, accredited syllabus so you learn real skills that will drive your career forward in search marketing.

Course Topics

  • Introduction to Search Marketing

    The Introduction to Search Marketing Module introduces participants to the key technical concepts of search marketing.

  • SEO – Setup

    The SEO Setup Module enables participants to develop the knowledge and skills to implement Search Engine Optimisation (SEO) in a technically effective way, and to identify common issues.

  • SEO – Content

    The SEO Content module enables participants to develop their understanding of content relevance and the technical aspects of on-page optimisation.

  • SEO – Workshop

    The SEO Workshop Module is a workshop format with a range of practical activities facilitated within the training session.

  • PPC Advertising – Search

    The Pay-Per-Click (PPC) Advertising module introduces the fundamental concepts of PPC advertising.

  • PPC Advertising – Display Networks

    The Pay-Per-Click Display Networks module introduces firm performance indicators for display campaigns, including Click-Through-Rate (CTR), Conversion Rate, and Average Cost-Per-Click (CPC), as well as introducing the concept of the Quality Score.

  • PPC Advertising – Video

    The Pay-Per-Click Video Advertising module investigates the opportunities for advertising provided through video advertising networks, video hosting platforms, and mobile platforms.

  • Analytics – Setup

    The Analytics Setup module enables programme participants to understand how to measure, monitor and optimise their digital marketing campaigns.

  • Analytics – Applied

    In the Analytics Applied module, participants will develop their understanding of the more technical aspects of Google Analytics.

  • Strategy and Planning

    The Strategy and Planning module brings together all the strands of the Professional Diploma in Search Marketing, to create a coherent search marketing plan.

This course will guide you through thirty hours of in-depth learning in the following disciplines:

  • SEO – Setup (view sample)
  • SEO – Content (view sample)
  • SEO – Workshop (view sample)
  • Pay-Per-Click Advertising – Search (view sample)
  • Pay-Per-Click Advertising – Display Networks (view sample)
  • Pay-Per-Click Advertising – Video (view sample)
  • Google Analytics – Setup (view sample)
  • Google Analytics – Applied (view sample)
  • Search Marketing Strategy and Planning (view sample)

The Professional Diploma in Search Marketing is ideal for professionals responsible for the planning, execution or measurement of search marketing campaigns, or who would like to pursue a career in this area.

Study the course online via our dynamic learning network giving you easy access to all your course materials including video lectures, downloadable slides, supporting case studies and learning resources.

Course Fee: $1,750.00 US

Quick Info

Self-paced Training

Online Course Content

30 Hrs Duration

3 Hr Multiple Choice Exam

Global Certification