Develop a detailed understanding of key social media specialisms.
The Social Media Marketing diploma is suitable for people who are responsible for the planning, execution and management of social media campaigns. Social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course.
This diploma is suitable for any level of skill or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing context, including content marketing (both creation and distribution), and the social media platforms on which you can promote this content, such as Facebook, Twitter, LinkedIn, Google+ and YouTube.
Social media has grown to be one of the primary communication channels on the internet. It has also become an essential component to many businesses in their digital marketing strategies.
The Professional Diploma in Social Media Marketing will teach you all of the essential skills needed to excel as a social media marketer.
The Digital Marketing Institute ethos is to take digital knowledge directly from industry leaders, they design and teach our formalised, accredited syllabus so you learn real skills that will drive your career forward in social media marketing.
Introduction to Social Media Marketing
The Introduction to Social Media Marketing Module enables course participants to harness the power of digital marketing as a core driver of the marketing strategy for their organisation.
The Content Creation Module introduces you to the concept of engaging with, and acquiring customers using the creation and sharing of media content.
The Content Outreach Module introduces you to the concept of content seeding and how to use content effectively over multiple social platforms.
The Facebook module provides you with a comprehensive understanding of how Facebook works as a platform for community building, content marketing and brand promotion.
This module equips you with the knowledge of how Twitter operates and the value it represents for businesses as a marketing and promotion platform.
The LinkedIn module gives you a comprehensive understanding of the benefits to using LinkedIn for marketing purposes.
The Google+ module introduces you to the benefits of incorporating Google+ into your social media marketing strategy.
The YouTube module provides you with a comprehensive understanding of how YouTube works as a content sharing platform and how this can be introduced into a broader marketing strategy.
This module examines the latest emerging trends in social media and new platforms on which you can share your content.
Strategy and Planning
The Strategy and Planning module ties the Professional Diploma in Social Media Marketing together.
This course will guide you through thirty hours of in-depth learning in the following disciplines:
- Content Creation (view sample)
- Content Outreach (view sample)
- Facebook (view sample)
- Twitter (view sample)
- LinkedIn (view sample)
- Google+ (view sample)
- YouTube (view sample)
- Future Trends (view sample)
- Strategy and Planning (view sample)
The Professional Diploma in Social Media Marketing is ideal for those who are responsible for the planning, execution or measurement of social media marketing campaigns or anyone wishing to expand their skillset and career opportunities.
We welcome those of all levels of experience or skills and will prepare them to engage specifically with social media marketing within the overall digital marketing domain.