Whether you run a small business, or a large-scale multinational company, blogging is integral to the online content marketing strategy of every business. Blogs not only drive traffic to your website, they are a simple way to boost SEO, position your brand as an industry leader and help to foster relationships with existing and potential customers. At IDM USA, we offer a range of digital marketing courses designed to help you up-skill or kick-start a career in the exciting world of digital marketing. While most people can write a blog, not everyone can write a successful one – so here’s a few ways you can become a better blog writer.
Commit to Writing Regular Blogs
One of the best ways to get better at something is to practice, practice, practice. The more you blog, the better you will get it so set aside time to write daily or weekly and try to write in the best place and at the time of day where you are most inspired and focused. Regular fresh content such as blogs are also an inexpensive way to increase SEO!
Before you start writing, you need to think about your target audience and understand who you writing for and speaking to? Once you have a good understanding of this, think about the expertise and advice you can share with them? Keep a notebook with you at all times to note down any blog ideas you come up with and use your daily and real life experiences to generate ideas.
Craft an Eye-Catching Headline and an Enthralling Introduction
The right headline sets a clear destination for your audience, lures readers in, and leaves them eager for more. Once you have lured readers in, you need to keep their attention with a captivating introduction that leaves them wanting to read on to hear what you have to say.
Infuse your writing with passion, energy, and enthusiasm and don’t be afraid to spark the senses. Be specific and describe things readers can see, feel, hear, smell or taste. If you’re bored by your blog topic, readers will be too, so keep it exciting and inspiring.
Take the Time to Edit
Once you have written your blog, step away for at least a day so you can come back and read it with fresh eyes. Editing your post is essential, you need to ensure your blog provides a smooth reading experience, and doesn’t lose the attention of the reader. Cull all unnecessary words, sentences and paragraphs and include only what is essential to convey your message.
Enrol in A Course
While writing comes naturally to some, the majority of us need a little extra guidance when it comes to sentence structure, grammar, punctuation and alliteration. Whether you choose to do a professional writing course or a general digital marketing course, any study you do will certainly help improve your blogging ability.
Blogging is a simple and affordable way to educate, inform, inspire and sell. If you want to increase your online exposure and establish your business as an expert in your industry, you must take advantage of blogging as a winning marketing strategy.
If you want to learn more about the importance of blogging or improve your current blogging skills, get in touch with the team at IDM USA today and enrol in a digital marketing course – our industry designed, validated and taught courses are built specifically with you in mind. Learn from the experts, learn up-to-date industry knowledge and gain internationally recognised accreditation. Enquire online now.