Mobile Marketing – What it is and Why it is Important

By February 15, 2021News

More and more consumers are spending larger amounts of time engaged with mobile devices than ever before, and this trend is only going to continue into the future. When done properly, mobile marketing provides mobile users with personalized, time- and location-specific information so that they can get what they need, when they need it. IDM is a specialist online and vocational training organisation aiming to standardise the level of training and competence of digital marketing professionals in the USA. Our diploma in digital marketing will strengthen your skillset and help you progress in your digital marketing career. Read on to learn more about the importance of mobile marketing now and in the future.

What is Mobile Marketing?

It’s a way to promote products or services through mobile devices such as smartphones, tablets and portable gaming controls. Mobile marketing aims to reach an audience of mobile users through methods such as mobile-optimized ads, push notifications and mobile applications.

Why You Need a Mobile Marketing Strategy

In the US, it is estimated that 77% of the population own a smartphone, and 40% of users’ internet time is spent on mobile devices. This means ignoring mobile marketing isn’t an option. A core component of a successful overall advertising campaign, if you’re not implementing some kind of mobile marketing into your digital strategy, you’re already trailing behind.

Popular Mobile Marketing Strategies Include:

App-based marketing -Mobile apps allow businesses to include ads in specific mobile application designs – Facebook is an excellent example. Facebook’s mobile ads integrate so seamlessly with the news feed that users often don’t realize they’re looking at ads.

In-game mobile marketing – Refers to mobile ads that appear when certain games are opened or in progress. In-game ads can appear as banner pop-ups, full-page image ads or even video ads that appear between loading screens.

QR codes – These are barcodes that are scanned using the camera of a smartphone. Customers are then redirected to specific webpage that the QR code is linked to where they can see more information regarding a particular brand or product.

Mobile banner ads – Very much the same as the banner ads on desktop devices, only that they are smaller to fit on the screens of mobile devices.

Mobile search ads – These are basic Google search ads built for mobile, often featuring extra add-on extensions like click-to-call or maps.

There are many types of mobile marketing that you can implement into your overall strategy, the kind that works best for your business will depend on your industry, target audience, and budget.

Handy Mobile Marketing Tips

  • Keep it simple – Mobile devices have small screens, so ads should not be cluttered and crowded. Be clear and concise or consumers will simply scroll past.
  • Optimize for local – 1 in 3 mobile searches have local intent so optimize for local mobile marketing to make sure you are aligning with users’ queries.
  • Experiment with different strategies – There’s a lot of room for experimentation, try a few different mobile marketing techniaues to see which gives you the best results.
  • Track your results – There’s no point in trying different techniques if you’re not tracking your results to see what works and what doesn’t.

If you want to learn more about mobile marketing, enrol in IDM’s professional diploma in digital marketing or diploma in social media marketing today. Our courses are taught be industry-leaders and we work with companies such as Google, Facebook and Twitter to define a syllabus that will develop and enhance your digital career. Enquire online now.