Statistics show that websites on the first page of Google receive almost 95% of clicks, so it’s essential that your business appears at the top of their search results. SEO (Search Engine Optimisation) is highly technical and there are many influencing factors so it’s difficult to know exactly what you need to do to stay ahead of your competitors. If you are just starting out your career in digital marketing or if you are wanting to secure a big promotion, mastering SEO is a must. IDM is the leading digital marketing institute in USA, the global certification standard in digital marketing education, we have certified over 10,000 people across four continents. So, what exactly is SEO and what’s the best way to become an expert in it?
What is SEO?
Search Engine Optimisation simply means the process of improving your website to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to attract prospective and existing customers to your business.
How Does SEO Work?
When a consumer searches for a product or service, Google uses over 200 signals to score their search results to provide the best answer. Therefore, SEO involves making sure a website is accessible, technically sound, uses key words that people regularly search for, and provides an excellent user experience, with high quality and relevant content that helps answers the user’s query.
How Can I Improve SEO?
There are hundreds of things that can be done to help improve your ranking, some more technical than others. While many things take time to learn, there are a few basic things you can do which will give you better results:
Use the Right Keywords in the Right Places – While Google’s algorithms have evolved significantly, they still rely on keywords to ensure people can find you. You need to understand they keywords your target market commonly searches for and ensure they’re included in your posts. Including key words in your content, including your headlines and meta descriptions, helps Google understand what your page is about.
Ensure Content is Fresh and Relevant –To drive more traffic to your website and increase its popularity, you need to give visitors a reason to keep coming back. Your content needs to be high quality, recent, and relevant. If your information is outdated, irrelevant or hard to read consumers will bounce off the page and find another page they like better, consequently your website’s ranking will fall.
Optimize Your Images – Pictures and other images are great for your website, however, you need to make sure they are optimized properly if you want these images to improve your SEO ranking. This includes factors such as the file format and size. Huge images can slow your page loading time, which can really hurt your ranking. You can also use your images to sneak in keywords by naming them accordingly.
Want to Learn More About SEO?
Every day millions of people around the world turn to search engines to help them find what they are looking for, so understanding SEO needs to be a high priority for every digital marketing professional. There’s many things that can be done to improve your website ranking and keep your company at the top. While many are simple, many are quite complex – the best way to ensure you are an SEO expert is by taking a digital marketing course taught by industry leaders. At IDM, we have a range of digital marketing courses available which cover innovative SEO techniques to help you get ahead of your competitors. The best digital marketing institute in USA, we have flexible learning options taught by leading digital marketing experts. Get in touch with us today to find out more.