There are approximately 3.5 billion Google searches each day, or 40,000 searches every second! It’s no surprise then, that to have a successful business in today’s digital age, it is absolutely essential to have a well-considered digital marketing strategy. One that puts your website in front of the right consumers, at the right time, and is powerful enough to convince them to choose you over your competitors. IDM is the best institute for digital marketing courses, with programs taught by industry leaders ensuring you learn the necessary tools and skills required to not only compete online, but win. If you want to understand digital marketing on a deeper level, here’s a few Do’s and Don’ts of DM to get you started.
Create High Quality Blogs On a Frequent Basis
Content is key to any good online strategy, and not just any content, you need fresh, relevant, useful, interesting and entertaining information to keep existing and potential customers engaged and wanting more. Promotional web copy is not enough, a company blog that is frequently updated with well-written and informative content is a great way to create brand awareness, it will position you as an industry leader and importantly, it will provide the opportunity to optimize your content with relevant keywords, which in turn boosts SEO, increases your rank in Google and increases web traffic. You may even be able to obtain backlinks from other reputable sites. Blogging is one of the most important aspects of digital marketing right now.
Optimize Your Site for Mobile
The user experience is just as important as the content featured on your website, after all, if your website is hard to navigate, slow to load, visually unappealing or confusing in design, your customers will quickly find another site which is much more user friendly, most likely that of one of your competitors. Today, more consumers are accessing websites via mobile devices and Google knows this, so any website that provides an inferior experience for mobile users in comparison to desktop users will likely face issues in Google rankings. Most consumers search and shop via Smart Phones and tablets, so focus on enhancing the mobile experience.
Master Search Engine Optimisation
The use of the right SEO tactics ensures your business consistently ranks high up in search results, and ranking high up means more traffic, more sales and more success. To increase your website visibility, it’s vital to understand and implement a wide variety of SEO strategies. From on-page and off-page methods to basic and technical tactics, SEO can be complex and as algorithms are ever-evolving, keeping on top of all the different facets of SEO is an absolute must.
Sometimes the old saying “less is more” can be relevant to digital marketing too. While advertising your business to the right people is essential, constantly saturating newsfeeds and inboxes with posts and emails is a sure-fire way to lose the interest of your audience. Too many emails and too many social media posts will feel like spam, and not only will you struggle to attract new customers, you will likely lose existing followers too. You need to strike the right balance.
Rely Solely on One Platform
Digital marketing involves many facets from SEO and SEM to social media, PPC and email marketing to name just a few. Trends change quickly too, and what’s hot one minute is often not the next so it’s a good idea to cover all your bases, and not put “all your eggs in one basket”. Diversification is king. Blogging and on-page SEO methods, as well as maintaining various social media platforms, using paid ads, and other techniques will work collectively to increase your chance of long-term success. Different techniques all reach different consumers, so a strong strategy utilises multiple channels all at the same time.
The world of digital marketing is complex, fast-moving and ever-changing. You may have mastered one technique only to find it is quickly outdated. With industry specifics continually changing, staying up to date and learning about new trends, algorithms and practices is a big part of a career in digital marketing.
Whether you are a digital marketing professional or you’re looking to start a career in this exciting industry, IDM can help you achieve your goals. Highly regarded as the best institute for digital marketing courses, our industry designed, validated and taught courses are built specifically with you in mind – get in touch with us today to find out more or to start your enrolment.