Why is it Important to Have a Diploma in Social Media Marketing?

By December 16, 2020News

In today’s digital world, the demand for digital and social media marketing professionals will only increase in the coming years. While social media platforms can be used by almost anyone, it takes ongoing training and learning to obtain the knowledge and skills required to excel in a career as a digital marketing specialist. At IDM USA, we offer a comprehensive range of digital marketing courses taught by industry experts. Whether you are savvy with social media or new to the game, here’s a few reasons why you should study a diploma of social media marketing.

Reach 3 Billion Users Daily

The internet has 4.2 billion users, with around 3.03 billion of them active social media users all waiting for a brand, business or social media marketer to reach them. This means that no matter what your industry, a large chunk of your audience can be reached on social media.

Pinpoint and Target Your Specific Market

Social media platforms are filled with tools and features that allow you to use the demographic data they have collected to pinpoint and reach your exact target market by age, gender, location, interests, and much more.

Drive Traffic and Sales

Knowing the ins and outs of social media marketing allows you to drive loads more traffic to your website, gain more leads and boost sales. Social media is one of the most affordable and effective ways to drive new and existing users to your website.

Reduce Marketing Costs

Compared to traditional marketing and advertising methods, social media is incredibly cost-effective. In fact, much of it is absolutely free. A social media qualification arms you with the tools you need to build a loyal community of followers, measure everything, and optimise your results – with a very low cost outlay.

There’s Exponential Growth in Social Media Jobs

Along with web development and digital creative skills, social media is currently placed amongst the most in-demand job categories on leading recruitment sites. Around 90% of large companies and almost half of small and medium businesses either have or want a solid social media strategy, meaning there’s thousands of businesses that want or need to hire social media marketing managers, specialists and experts.

Secure Your Dream Job

A diploma in search marketing or social media marketing can set you apart from other applicants and give you the much-needed edge to secure the job you want. Along with experience, a qualification can show employers that you’re dedicated and passionate about your career and give you the power to negotiate a higher salary.

There are so many advantages to acquiring a diploma in social media marketing, these are just a few of them. If you want to be a step ahead of your competitors, improve your skill and knowledge and be equipped and prepared to handle any challenges in social media, study with IDM USA. Our range of training programs are designed to bridge the gap between traditional academia and industry demands by providing qualifications that demonstrate competency in the digital marketing skills so highly sought after in the workforce today. Flexible learning formats means you can easily fit your studies around your busy lifestyle. What are you waiting for? Enquire today about a diploma of social media marketing.